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Product-Led Growth Playbook: Strategy, Metrics & Examples
The product-led growth playbook helps you understand and implement a produc...
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7 Best Practices for Driving App User Engagement
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6 min read
7 Best practices for driving app user engagement
According to eMarketer research, 88%  of mobile time is spent on apps....
21 Best Nudges & Walkthroughs Use Cases for OTT apps
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5 min read
21 best nudges & walkthroughs use cases for OTT apps
The way users consume content has changed drastically with the pandemic onl...
udayan mayuri feature 1
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8 min read
The Martechno Beat: Product-led growth lessons from the Product Growth Owner at India’s fintech leader, Razorpay, and Co-founder of GrowthX
In the new world order, the only constant is the changing consumption habit...
4 killer psychological hacks to make users fall in love with your app
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7 min read
4 Killer Psychological Hacks to make Users Fall In Love with Your App
What if there was a way to find out what goes in the back of your usersR...
Ah :-( se Aha :-D Tak! Your App User's Journey to Their Aha Moment with Nudges!
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6 min read
Ah :-( se Aha :-D Tak! Your App User’s Journey to their aha moment with nudges!
We’ve all had our experiences with apps where we either go ‘Oh wow!’ ...
5 Cognitive Biases to design for User Onboarding & Activation
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6 min read
5 Cognitive Biases to design for User Onboarding & Activation
Did you know that ~75% of users who download an app or start using a produc...
damini mayuri
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10 min read
The Martechno Beat: Product-led Growth Lessons from India’s Leading Digital Ledger Platform, Khatabook
With increasing access to smartphones and internet across Tier 2 and Tier 3...
How interactive walkthroughs and nudges can help you address almost all of your app woes
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6 min read
How Interactive Walkthroughs and Nudges can help you Address almost all of your App Woes
Interactive walkthroughs and nudges have succeeded to change the way end-us...
app walkthrough 02 Artboard 2 Artboard 2
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7 min read
Contextual Walkthroughs: Your Stepping Stone to Great App User Onboarding
Haven’t most of us downloaded apps with a lot of excitement, only to be d...
psychological triggers to spark a successful user activation
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8 min read
5 psychological triggers to spark a successful user activation
User activation is the key factor that determines the success roadmap of yo...
SDK Integration Infographic feature 01
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3 min read
Easy 2-step SDK Integration: Now set up nudges on your app in a day!
If you are convinced that nudges & walkthroughs are the right solution ...
Boost App Feature Adoption with Walkthroughs
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7 min read
How walkthroughs can boost your app’s feature adoption
Well, if you are here, you are most likely a mobile app marketer. And you m...
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