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Product-Led Growth Playbook: Strategy, Metrics & Examples
The product-led growth playbook helps you understand and implement a produc...
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Product Experience at the center of Product-Led Growth
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8 min read
Product experience at the center of Product-Led growth
Zoom, Slack, DropBox, SurveyMonkey – what do these incredible brands ...
Contextual Nudges for Driving Higher Conversions during Season Sales
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7 min read
Contextual nudges for driving higher conversions during season sales
The festive season is here again! It’s that time of the year when app use...
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8 min read
Top 10 feature adoption strategies for B2C mobile apps
Implementing feature adoption strategies is crucial for any website or mobi...
How to Drive App Growth With Product-led Experimentation
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7 min read
How to drive app growth with product-led experimentation
Great apps are the results of great experiments. Product managers of winnin...
7 Best Practices for Driving App User Engagement
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6 min read
7 Best practices for driving app user engagement
According to eMarketer research, 88%  of mobile time is spent on apps....
21 Best Nudges & Walkthroughs Use Cases for OTT apps
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5 min read
21 best nudges & walkthroughs use cases for OTT apps
The way users consume content has changed drastically with the pandemic onl...
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8 min read
The Martechno Beat: Product-led growth lessons from the Product Growth Owner at India’s fintech leader, Razorpay, and Co-founder of GrowthX
In the new world order, the only constant is the changing consumption habit...
4 killer psychological hacks to make users fall in love with your app
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7 min read
4 Killer Psychological Hacks to make Users Fall In Love with Your App
What if there was a way to find out what goes in the back of your usersR...
Ah :-( se Aha :-D Tak! Your App User's Journey to Their Aha Moment with Nudges!
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6 min read
Ah :-( se Aha :-D Tak! Your App User’s Journey to their aha moment with nudges!
We’ve all had our experiences with apps where we either go ‘Oh wow!’ ...
5 Cognitive Biases to design for User Onboarding & Activation
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6 min read
5 Cognitive Biases to design for User Onboarding & Activation
Did you know that ~75% of users who download an app or start using a produc...
damini mayuri
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10 min read
The Martechno Beat: Product-led Growth Lessons from India’s Leading Digital Ledger Platform, Khatabook
With increasing access to smartphones and internet across Tier 2 and Tier 3...
26 powerful nudges to engage Fintech App users
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6 min read
26 Powerful Nudges to Engage Fintech App Users
Users’ appetite for fintech apps has been growing at a fast rate. The...
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