Braze is a top choice for customer engagement. However, it may not meet every company’s needs. This could be due to pricing, features, or local support.
In this article, we present 7 alternatives to Braze. These platforms provide strong tools for customer engagement, AI insights, and omnichannel marketing.
We will look at the main features of each solution. First, we will break down Netcore Cloud. This is a strong platform made for creating personalized, AI-powered experiences across different channels.
Netcore Cloud helps you bring together customer data from all channels. It uses AI to predict future behavior. You can also automate smooth journeys across different channels. This all happens quickly, giving you fast results. Explore our platform or book a free demo with our team today.
#1 Netcore Cloud: A MarTech Leader with AI-driven Personalization
Netcore Cloud is a global leader in customer engagement and retention. It has achieved this with its innovative and customer-first approach.
2024 has been a big year for Netcore. Forrester recognized it as a strong performer in Email Marketing Services. Gartner also featured it in the Magic Quadrant for Search and Product Discovery. On G2, Netcore earned top ratings across several categories, including Email Marketing, Marketing Automation, and Personalization reflecting its focus on delivering rapid time-to-value for businesses worldwide.
Adding to its accolades, Netcore Cloud won its first-ever Australian award at the NORA (National Online Retailers Association) Awards, for its impactful partnership with OZ Hair and Beauty. This collaboration showcased Netcore’s ability to drive tangible outcomes through AI-powered personalization and hyper-targeted marketing campaigns.
Netcore Cloud’s award cabinet has continued to grow with several industry wins this year, including:
- Innovative Customer Experience Management Platform of the Year at Martech Asia Awards.
- Recognition for Excellence in AI-Powered Marketing at the SaaS Awards.
- Winning Best Innovation in Omnichannel Marketing at the Indian Digital Marketing Awards.
These achievements are a testament to Netcore’s commitment. Its strength lie in innovation and its mission to help brands deliver user friendly, personalized, omnichannel customer experiences.
Netcore has over 6,000 clients in more than 40 countries. This includes well-known names like ICICI Bank, MakeMyTrip, and Puma. Netcore is changing how businesses engage and keep their customers.
1. Email & AMP Emails
Netcore’s email solutions are a benchmark in the industry, offering AI-optimized delivery, advanced segmentation, and AMP (Accelerated Mobile Pages) email capabilities. AMP Emails allow marketers to create interactive experiences right in the inbox. These include surveys, product carousels, and appointment scheduling. Customers can enjoy these features without leaving the email.
- Why it matters: Brands using Netcore’s email suite have seen up to a 20% increase in engagement rates.
Discover how AJIO achieves a 2.5X increase in ROI with Netcore’s AMP Email innovation.
2. Omnichannel Communication
Netcore Cloud provides real omnichannel features. This allows brands to connect with customers through app push, web push, WhatsApp, RCS, in-app messaging, and more. The platform ensures consistent messaging across channels, making it easier for brands to deliver context-aware and relevant communication.
- Why it matters: With Netcore, businesses have seen a 25% boost in customer retention. This happens by linking different touchpoints smoothly.
Learn how MakeMyTrip boosted user engagement and retention by 30% through omnichannel messaging powered by Netcore.
3. Contextual Nudges and Walkthroughs
Netcore’s contextual nudges and walkthroughs help businesses guide users through important actions in real time. This includes completing a purchase or exploring new features. Behavioral analytics and AI back these nudges, tailoring them to user intent and context, which drives higher engagement and conversions.
- Why it matters: Brands using these features report a 35% increase in feature adoption rates.
See how Axis Securities Ltd improved app stickiness by 16% with Netcore’s contextual nudges.
4. Co-Marketer
Netcore’s Co-Marketer is a modern marketing assistant powered by Generative AI. It helps marketers create effective targeted campaigns quickly. It also improves messaging and optimizes customer journeys in no time. This feature reduces the time-to-market for campaigns, empowering teams to focus on strategy and creativity.
- Why it matters: Marketers can save up to 30% of the time they spend on campaign ideas. They do this by using Co-Marketer’s insights and recommendations.
Explore how OZ Hair and Beauty enhanced their campaign effectiveness using Netcore Co-Marketer.
5. Customer Data Platform (CDP)
Netcore’s Customer Data Platform unifies data from multiple sources, creating a 360-degree view of each customer. By integrating this data with AI-powered insights, brands can deliver hyper-personalized experiences that resonate deeply with customers.
- Why it matters: With Netcore’s CDP, brands have seen a 40% uplift in personalization-driven revenue.
Discover how a leading eCommerce brand achieved 50% higher AOV by leveraging Netcore’s CDP.
6. Netcore Unbxd
Netcore Unbxd powers AI-driven search and product recommendations, transforming the way users discover products on eCommerce platforms. Its advanced algorithms ensure customers see the most relevant products based on their behavior, preferences, and intent.
- Why it matters: Businesses using Netcore Unbxd have seen up to a 20% rise in conversions from search traffic.
See how Croma improved product discovery and boosted sales by 35% with Netcore Unbxd.
Netcore Cloud isn’t just a platform—it’s a partner for growth. Netcore helps brands stay ahead in customer engagement. It offers real-time AI insights and smooth omnichannel campaigns. Netcore also provides innovative tools like AMP Emails and contextual nudges.
For brands serious about personalization, retention, seamless integrations, and measurable outcomes, Netcore Cloud is the clear choice. Ready to elevate your customer experience? Book a demo today to see Netcore Cloud in action!
#2 Insider
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Insider is a customer engagement platform trusted by marketing teams worldwide to deliver personalized, data-driven experiences. Combining AI-powered insights with seamless omnichannel capabilities, Insider helps brands connect with their customers in meaningful ways.
Key features:
- AI-Powered Predictive Segmentation: Insider’s machine learning algorithms analyze customer behavior to create precise audience segments, ensuring hyper-targeted and impactful messaging.
- Omnichannel Orchestration: Easily deliver consistent and personalized campaigns across email, SMS, push notifications, web, WhatsApp, and social media—all from one intuitive platform.
- Real-Time Engagement: Insider excels in delivering real-time, action-triggered messages that boost relevance and engagement.
- Product Recommendations: AI-backed product suggestions drive conversions and keep customers coming back for more.
#3 Clevertap
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Clevertap is a customer engagement platform designed to help brands retain users and drive long-term growth. Clevertap helps businesses keep customers by using data-driven strategies and real-time engagement. It allows them to understand user behavior, create personalized experiences, and build loyalty.
Key features:
- Advanced User Segmentation: Clevertap uses behavioral analytics to create dynamic, real-time segments that allow marketers to target users at the right moment with the right message.
- Lifecycle Marketing Automation: Automate campaigns tailored to different stages of the customer lifecycle, from onboarding and activation to retention and re-engagement.
- Push Notification and In-App Messaging: Deliver timely, contextual notifications and in-app messages that increase engagement and conversions.
- Funnel Analytics: Identify drop-offs in user journeys and optimize engagement strategies to improve conversions and retention rates.
- Rich Campaign Insights: Get detailed performance metrics to analyze what works and iterate for better results.
#4 Moengage
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MoEngage is a customer engagement platform built for businesses that want to run smarter, more cohesive marketing campaigns. Its intuitive interface and data-driven approach empower brands to connect with customers across multiple channels while delivering seamless, personalized experiences.
Key features:
- Omnichannel Campaign Orchestration: Create and manage campaigns using email, push notifications, SMS, in-app messages, and social media. Do all this from one central dashboard. MoEngage’s drag-and-drop workflow builder makes campaign creation simple and efficient.
- AI-Driven Insights: Use MoEngage’s AI tools to find the best time, channel, and content for each customer. This will help increase engagement rates and return on investment (ROI).
- Segmentation & Personalization: Build dynamic customer segments using real-time data and deliver hyper-relevant messages tailored to individual preferences.
- Journey Analytics: Visualize the customer journey, identify drop-offs, and optimize campaigns for better performance.
- Push Amplification: Use MoEngage’s advanced technology to improve delivery rates for push notifications. This will help you reach more people with your campaigns.
#5 Adobe
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Adobe is well-known for its marketing solutions. The Adobe Experience Cloud is a strong tool for engaging customers with data on a large scale.
Adobe Experience Cloud offers tools designed for large organizations. These tools help brands create smooth, personalized customer journeys. This approach boosts customer loyalty and increases revenue.
Key features:
- Customer Journey Analytics: Adobe’s advanced analytics help businesses visualize and understand end-to-end customer journeys, identifying key touchpoints and areas for improvement.
- Real-Time Customer Data Platform (CDP): Combine and unify customer data from different sources. This creates one customer profile, allowing for personalized interactions on every channel.
- AI-Powered Personalization: Adobe Sensei, the platform’s AI engine, uses machine learning to deliver hyper-relevant content and recommendations tailored to individual preferences.
- Content Management: Adobe’s robust content creation and delivery tools allow teams to manage and distribute marketing assets effortlessly across channels.
- Omnichannel Campaign Management: Plan and run campaigns through email, social media, websites, and mobile. This helps create a consistent brand voice and customer experience.
#6 Klaviyo
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When it comes to eCommerce marketing, Klaviyo has made a name for itself as a powerhouse in email and SMS marketing automation. Klaviyo helps online retailers. It helps brands create personalized campaigns that turn shoppers into loyal customers.
Key features:
- Data-Driven Personalization: Klaviyo works well with eCommerce platforms like Shopify and Magento. It gathers real-time customer data to create personalized email and SMS campaigns.
- Pre-Built Automations: Klaviyo offers many automation templates. These templates help you create campaigns easily. You can use them for abandoned cart reminders and post-purchase follow-ups. They keep customers engaged during their buying journey.
- Segmentation: Divide your audience by their behavior, purchase history, and browsing habits. This way, every message stays focused and relevant.
- Revenue Tracking: Klaviyo provides detailed insights into how your campaigns drive revenue, helping you measure success and optimize performance.
- SMS Marketing: Combine email and SMS for a multichannel approach, giving your brand multiple touchpoints to connect with customers.
#7 WebEngage
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WebEngage has carved its niche as a versatile customer engagement platform designed to simplify how businesses manage and optimize marketing campaigns. WebEngage focuses on being easy to use and effective. It helps brands send personalized and impactful messages at every stage of the customer journey.
Key features:
- Omnichannel Campaign Automation: WebEngage makes it easy to create campaigns across email, SMS, push notifications, in-app messaging, WhatsApp, and more, ensuring a unified brand voice across channels.
- Journey Designer: This drag-and-drop workflow tool allows marketers to build intuitive, customer-centric engagement journeys without technical expertise.
- Advanced Segmentation: With real-time behavioral data, WebEngage helps marketers create precise audience segments to deliver tailored messages that resonate.
- In-Depth Analytics: The platform offers actionable insights, helping brands track campaign performance and refine strategies to maximize ROI.
- Retention-Focused Features: WebEngage offers personalized reminders and re-engagement campaigns to help businesses retain customers and boost loyalty.
Choosing the Right Partner for Customer Engagement
When it comes to delivering meaningful and measurable customer engagement, choosing the right platform is key. While Braze remains a prominent player in the market, there are compelling Braze alternatives like Netcore Cloud, Insider, CleverTap, MoEngage, Adobe, Klaviyo, and WebEngage that cater to different business needs and budgets. Among these, Netcore Cloud stands out for its AI-driven personalization, omnichannel communication, and innovative tools like AMP Emails and Co-Marketer, empowering brands to scale their marketing efforts with precision and speed.
For B2C marketing teams, the choice comes down to finding a platform that not only meets their current needs but also evolves with their growing requirements. Platforms like Netcore Cloud offer unparalleled flexibility, data-driven insights, and a proven track record of delivering tangible results, making it a future-proof investment for customer engagement and retention.
Explore your options, align them with your goals, and choose a platform that helps your team stay ahead in today’s competitive digital landscape. Ready to make a move? Start your journey with one of these Braze alternatives today!
