Axis Securities Ltd boosts app stickiness by 16% and reduces uninstalls by 14% with Netcore Cloud

Axis Securities Ltd boosts app stickiness by 16% and reduces uninstalls by 14% with Netcore Cloud

Key Results
16%
Uplift in app stickiness
14% decrease
Reduction in app uninstalls
2000+
NPS survey feedback collected
>75%
App Push Notification delivery

Company: Axis Securities Ltd

Customer Website

Industry: Financial Solutions & Broking Services

Location: India

Category: Customer Engagement

Solutions Used: Netcore Cloud Full-stack Customer Engagement Module

Objectives:

  • Enhance App Stickiness: Improve user engagement and retention by making the app more indispensable to users.
  • Reduce App Uninstall Rates: Minimize churn by addressing factors leading to app deletions.
  • Gain Actionable User Insights: Leverage NPS surveys to identify and address user pain points effectively.

 

Netcore Cloud’s Strategy

  • Driving Higher App Engagement: Leveraged advanced app push layouts, such as carousels and sticky bars, to bring users back to the app more frequently, resulting in a 23% increase in unique user interactions and a 200% improvement in engagement rates.
  • Delivering Contextual and Relevant Content: Implemented research-backed in-app banners to present users with tailored content, boosting interaction by 44% on nudges and 22% on banners.
  • Enhancing Feedback and Personalization with No-Code Nudges: Used NPS surveys and no-code nudges to collect actionable feedback, achieving over 2000+ NPS submissions and 44% user interaction with nudges.
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