CleverTap is a powerful customer engagement platform, but it may not be the perfect fit for every business. In this blog, we’ll explore 9 compelling CleverTap alternatives, each with its own unique strengths and weaknesses. We’ll delve into their key features, limitations, and ideal use cases to help you make an informed decision. Most of these tools offer omnichannel engagement and other basic features.
1. Netcore Cloud
Here are a bunch of rich features to engage on mobile and more with Netcore Cloud that most others don’t provide.
1. All-in-One Marketing Ecosystem
Netcore stands out as a one-vendor ecosystem, simplifying marketing operations by integrating multiple tools like email, WhatsApp, and analytics into one platform.
Key benefits:
- Unified dashboard for all marketing needs.
- Reduced dependency on third-party tools.
- Improved data accuracy and seamless event triggers.
2. Advanced Personalization, Merchandising Triggers and Recommendations
Personalization is key to engaging today’s consumers. Netcore offers advanced web personalization capabilities that go beyond basic banner changes, enabling marketers to deliver tailored experiences without extensive coding.
Netcore offers a drag-and-drop editor for web and app personalization, making it accessible for marketers of all skill levels.
Content personalization helps edit website content like Banner/Image/Text to add elements like coupon drawers, custom banners, and more.
Dynamic Content Personalization: Show tailored content to different user segments in real-time.
Gamified Nudges: Engage users with interactive elements like spin-the-wheel or scratch cards.
Templates Variety: Utilize Hello Bars, Side Coupons, FOMO tags, and more.
For instance, Netcore’s merchandising triggers helped AMARO, a leading fashion retailer, achieve a 10% revenue increase through its ‘Back in Stock’ journey.
On-site AI-powered recommendations help users discover products better with algorithms like ‘Recommended for you’, ‘Bought also Bought’, ‘You may also like’, and more.
Search Personalization
NLP-based search helps users discover the right product or content when they simply type in their queries in your website’s search bar. It also handles typos and synonyms. Large ecommerce companies do Search personalization with Netcore.
3. Email & AMP Emails
Netcore’s email solutions are a benchmark in the industry, offering AI-optimized delivery, advanced segmentation, and AMP (Accelerated Mobile Pages) email capabilities. AMP Emails allow marketers to create interactive experiences right in the inbox. These include surveys, product carousels, and appointment scheduling. Customers can enjoy these features without leaving the email.
- Why it matters: Brands using Netcore’s email suite have seen up to a 20% increase in engagement rates.
Discover how AJIO achieves a 2.5X increase in ROI with Netcore’s AMP Email innovation.
4. App suite: Push notifications and Nudges
App push notification solutions include everything from sending at the right time to advanced push notifications. These give you better delivery and click-through rates.
Nudges inside the app enable onboarding users better. They help create guided walkthroughs so users take the right steps to perform their necessary actions. Nudges also create habit loops and help change regular users to power users of your platform by engaging them at the right time. With this product, marketers can also run A/B tests to turn features on and off.
5. OmniRecs: Recommendations across channels
Send product recommendations across email, app push, and WhatsApp. These can be further improved with No-code Merchandising triggers such as Price Drop, Back in Stock, Stock Running Out, and New Arrivals.
6. WhatsApp BSP
Netcore has a close partnership with Meta and is a WhatsApp BSP. We offer a dedicated DIY WhatsApp Chatbot Builder and many new WhatsApp features.
7. Customer Intelligence and AI Twins
Attribute X
Attribute X are a set of attributes that help understand customer behavior, their likes, dislikes, and more data on how to target them better with the most relevant recommendations. As a result, the conversion rates are higher and it increases the marketing ROI.
AI Twins
With features like AI Twins, Netcore offers ways to test a campaign’s performance without sending it to your real customer base. This helps predict results in a much more accurate way.
CDP
Netcore’s Customer Data Platform unifies data from multiple offline online sources. This creates a 360-degree view of each customer giving you rich segments based on a customer’s full transaction history with your brand.
By integrating this data with AI-powered insights, brands can deliver hyper-personalized experiences that resonate deeply with customers leading to better conversions.
2. Insider
Insider is a customer engagement platform trusted by marketing teams worldwide to deliver personalized, data-driven experiences. Combining AI-powered insights with seamless omnichannel capabilities, Insider helps brands connect with their customers in meaningful ways.
Key features:
- Advanced segmentation and targeting: Precisely target specific customer segments.
- Predictive analytics: Leverage AI to anticipate customer behavior and preferences.
- Product Recommendations: AI-backed product suggestions drive conversions and keep customers coming back for more.
- Omnichannel Orchestration: Easily deliver consistent and personalized campaigns across email, SMS, push notifications, web, WhatsApp, and social media—all from one intuitive platform
3. WebEngage
WebEngage has carved its niche as a versatile customer engagement platform designed to simplify how businesses manage and optimize marketing campaigns. WebEngage focuses on being easy to use and effective. It helps brands send personalized and impactful messages at every stage of the customer journey.
Key features:
- Omnichannel engagement: Reach customers across multiple channels, including web, mobile, and email.
- Journey Designer: This drag-and-drop workflow tool allows marketers to build intuitive, customer-centric engagement journeys without technical expertise.
- Advanced segmentation and targeting: Create highly targeted campaigns based on customer behavior and preferences.
- A/B testing: Optimize your campaigns with data-driven insights.
4. Moengage
MoEngage is a customer engagement platform built for businesses that want to run smarter, more cohesive marketing campaigns. Its intuitive interface and data-driven approach empower brands to connect with customers across multiple channels while delivering seamless, personalized experiences.
Key features:
- AI-powered personalization: Deliver highly personalized experiences at scale.
- Omnichannel Campaign Orchestration: Create and manage campaigns using email, push notifications, SMS, in-app messages, and social media. Do all this from one central dashboard. MoEngage’s drag-and-drop workflow builder makes campaign creation simple and efficient.
- Journey Analytics: Visualize the customer journey, identify drop-offs, and optimize campaigns for better performance.
- Push Amplification: Improves delivery rates for push notifications helping reach more users.
5. Braze
Braze is a customer engagement platform that empowers brands to forge human connections with customers through interactive and personalized messaging across channels.
Key features:
- AI-powered personalization: Deliver highly personalized experiences at scale.
- Omnichannel marketing: Execute seamless campaigns across various channels.
- Predictive analytics: Gain valuable insights into customer behavior.
- Mobile-first approach: Good for app-based businesses.
- Behavioral Analytics: Gain insights into user behavior to inform engagement strategies.
6. Salesforce marketing cloud engagement
Salesforce Marketing Cloud Engagement is a comprehensive marketing automation platform that helps businesses deliver personalized customer experiences across channels. It enables marketers to plan and optimize customer journeys, deliver content, and measure campaign performance. It offers seamless integration with other tools like Salesforce CRM, and Marketing Cloud Engagement.
Key features:
- Seamless integration with Salesforce CRM: Helps unify customer data and marketing efforts within the same ecosystem.
- Comprehensive marketing automation: Automate repetitive tasks and streamline workflows.
- Advanced analytics and reporting: Gain deep insights into customer behavior and campaign performance.
7. Klaviyo
A customer data platform (CDP) and marketing automation platform specifically designed for e-commerce businesses. Klaviyo excels at leveraging customer data to power highly personalized email, SMS, and in-app messaging campaigns. Its strengths lie in its user-friendly interface, robust segmentation capabilities, and seamless integration with popular e-commerce platforms like Shopify.
Key features:
- E-commerce focused: Klaviyo’s features are tailored for ecommerce companies.
- Email marketing and SMS marketing: Helps effectively reach customers through multiple channels.
- Advanced segmentation and personalization: Deliver highly targeted campaigns.
- Has a true CDP to unify offline and online data sources.
8. Contlo
A marketing automation platform that caters to a wider range of businesses. Contlo offers a broad suite of features, including email marketing, SMS marketing, social media management, landing page creation, and lead scoring.
Key features:
- AI personalization across channels
- AI-powered customer journey generation
- Conversational marketing with chatbots across channels
9. Emarsys
A powerful omnichannel marketing platform that focuses on customer engagement across various touchpoints. Emarsys emphasizes AI-powered personalization, predictive analytics, and a strong focus on customer experience. It’s a suitable choice for businesses seeking advanced features like AI-driven product recommendations and sophisticated campaign orchestration.
Key features:
- AI-Powered Personalization: Delivers tailored experiences.
- Predictive Analytics: Forecasts customer behavior.
- Advanced Analytics: Provides deep insights into customer data.
- Customer Journey Orchestration: Manages customer journeys across multiple touchpoints and omnichannel marketing.
Conclusion
The choice of a customer engagement platform depends on various factors, including your specific business needs, budget, and technical expertise. By carefully considering the strengths and limitations of each CleverTap alternative, you can select the best tool to drive customer engagement and boost your business’s bottom line.
Remember to prioritize features like AI-powered personalization, omnichannel marketing, advanced analytics, and seamless integrations. Additionally, consider the platform’s ease of use, scalability, and customer support.
By making an informed decision, you can empower your business to deliver exceptional customer experiences and achieve sustainable growth.
