12 Best Customer Engagement Platforms for 2025: Top Picks by Category

Did you know the average customer checks out over seven touchpoints before purchasing? And guess what? Their preferences shift every time they look. That’s where the magic of customer engagement software comes in handy.

With the right customer engagement software, every conversation with a customer is a chance to impress and convert. The tool simplifies managing these interactions by bringing them all onto one single platform.

However, choosing the best customer engagement software for your online marketing campaigns can be overwhelming.

In this blog, we’ve carefully chosen the best software to make the decision easier for you.

What is Customer Engagement Software?

Customer engagement software enhances interactions between your brand and customers, aiming to deepen relationships beyond mere transactions.

These interactions can occur across various communication channels, such as email, WhatsApp, SMS, RCS, push notifications, and more. They’re designed to create a positive, emotional bond, encouraging conversions, repeat business, and positive referrals.

By understanding and responding to customer needs and feedback, customer engagement software helps create personalized experiences, fosters loyalty and advocacy, and ultimately drives business success.

Why Use Customer Engagement Software?

The customer engagement software market is estimated to reach $36.74 bn by 2029 at a CAGR of 10.97%.

What does this mean? Marketers recognize the significance of customer engagement marketing in maintaining a competitive advantage and driving business growth.

The software collects comprehensive data about your customers, building profiles that understand them better than they understand themselves. You can create effective customer engagement marketing strategies based on different customer segments, buyer journeys, and more.

When customers feel connected, the odds of them returning improve significantly. This helps retain them, increase sales, and create a positive reputation for your brand.

Top 12 Customer Engagement Platforms by Category

There are plenty of customer engagement software options out there. To simplify your decision, we’ve curated the top 12 for easy comparison.

All-in-one/Marketing Automation Software

These platforms help brands automate journeys, personalize communication at scale, and measure performance — driving consistent, data-backed growth across the entire marketing funnel.

1. Netcore Cloud

Netcore Cloud is an AI-powered customer engagement platform that helps brands deliver personalized, data-driven experiences across every channel — email, SMS, WhatsApp, push, and web. Its intelligent segmentation engine uses real-time behavior and predictive analytics to identify, engage, and retain customers with precision.

Netcore’s AI Agents automate campaign orchestration, optimize content, and forecast customer intent to drive measurable growth. With capabilities like omnichannel journey mapping, dynamic personalization, and actionable insights, Netcore empowers marketing teams to move from manual execution to autonomous, outcome-based engagement — ensuring every interaction feels relevant, timely, and effortlessly human.

2. Insider

Insider’s customer engagement software is designed to personalize customer journeys by utilizing data from various sources to create a unified customer view. The tool aggregates customer data, uses AI to forecast their actions, and crafts highly personalized experiences.

This approach enables predictive AI to automate experiences across multiple channels for personalized interactions. Key features include personalized messaging, cross-channel journey orchestration, A/B testing, and a comprehensive data management system.

Using this tool boosts engagement, conversions, loyalty, and ROI, offering a robust marketing strategy solution for any business size.

3. Braze

Braze is a leading comprehensive customer engagement software that powers interactions between consumers and the brands they love.

The platform helps you create automated campaigns across different channels, like email, push notifications, and even in-app messages. These messages can be personalized based on what your customers do or haven’t done, so they always feel relevant and timely.

Braze has robust API integrations that align perfectly with your existing tech stack. This integration allows you to craft real-time, activity-triggered drip campaigns, significantly enhancing user engagement. 

While the learning curve is steeper compared to other platforms like Pardot and Marketo, the investment in time is profoundly worthwhile.

Omnichannel Customer Engagement Platforms

These types of platforms enable brands to connect with customers seamlessly across email, SMS, WhatsApp, push notifications, and web — all from a single interface. They ensure every interaction feels personalized, timely, and consistent, creating unified experiences that boost retention and lifetime value.

4. Hubspot

Hubspot’s customer engagement software is a popular choice among marketers looking to scale their marketing campaigns.

It integrates various features like email marketing, social media management, live chat, and customer service tools into one seamless system. The software excels in creating personalized experiences through its CRM capabilities, ensuring that every customer feels valued and understood.

HubSpot allows businesses to track customer interactions, automate marketing campaigns, and analyze performance to continually improve engagement strategies.

5. ActiveCampaign

ActiveCampaign offers a marketing automation and customer experience (CX) tool under the umbrella of their Customer Experience Automation Platform (CXA). This platform goes beyond traditional marketing automation by focusing on the entire customer journey, from initial acquisition to post-purchase engagement and advocacy.

Imagine a customer engagement software that helps you connect with your customers on a deeper level, like remembering their preferences and sending them personalized messages. That’s what ActiveCampaign’s marketing automation and customer experience (CX) tools are all about.

ActiveCampaign excels in loading emails swiftly and accurately from a master database. You’ll appreciate how well-organized and fast it is, with templates available for all possible events. 

It simplifies setting up complex procedures, enhancing your customer segmentation and email personalization. With the integrated CRM, you manage customer interactions more effectively and nurture leads with intuitive automation tools. These tools are invaluable for targeting your follow-up marketing efforts, providing insights like email open rates and click-throughs on specific links.

Plus, it integrates with other marketing tools, so you can keep all your data organized and streamlined without any migration challenges.

6. Iterable

Iterable is a customer engagement software that makes talking to your customers personal and direct across all platforms customers like to chat. This includes emails, texts, or pop-ups on your phone. They tell you what each customer likes and doesn’t like, so every message feels like it’s just for them.

Key features such as workflow automation, deep customer segmentation, dynamic content adaptation, and comprehensive analytics make Iterable a powerful tool for optimizing customer engagement strategies.

Iterable specializes in cross-channel campaign orchestration, allowing for complex campaign building across different channels.

It has a clean interface, which will make you confident and make navigating enjoyable. You can effortlessly organize your campaigns into folders and enhance them with tags and metadata, allowing you to keep your content well-structured.

7. Airship

Airship is a customer engagement software that stands out for its centralized, multi-channel communication.

It has the capability to manage and dispatch communications like emails, push notifications, and in-app messages to a vast dataset effectively. The feature to send push notifications at a user’s optimal time enhances engagement. Designing, implementing, and sending these communications is very straightforward. 

Additionally, integrating various channels, such as sequences and automation, to interact with users is seamless, enhancing the overall efficiency of your marketing efforts.

With Airship, companies can automate their communication strategies, segment their audience for targeted messaging, and gain insights into customer behavior to optimize their campaigns further. It’s particularly valued for its ability to orchestrate complex customer journeys and analyze the impact of each interaction.

8. Klaviyo

Klaviyo’s customer engagement software is enriched with features tailored specifically for ecommerce. 

It facilitates straightforward marketing automation and delves deeper into customer data to personalize every interaction. Key features include behavioral targeting based on user actions like purchases and page visits and enabling dynamic content in emails and SMS. 

It excels in segmentation, allowing marketers to craft highly targeted campaigns based on detailed customer profiles. Additionally, Klaviyo supports A/B testing and analytics, providing clear insights into campaign performance and customer engagement. 

This integration with major ecommerce platforms, like Shopify, ensures a seamless workflow, making it a versatile tool for online retailers aiming to boost their marketing effectiveness and drive sales.

9. Blueshift

Blueshift is a powerful customer engagement software that combines data, AI, and automation to help businesses deliver personalized customer experiences across multiple channels.

It stands out for its SmartHub CDP (Customer Data Platform) feature, enabling companies to unify their customer data into a single source of truth. This allows for highly targeted, automated marketing campaigns that feel personal and relevant to each customer.

Blueshift’s strength lies in its ability to use real-time insights to adapt marketing efforts, ensuring maximum engagement and conversion dynamically.

10. Customer.io

Customer.io’s customer engagement platform takes a different approach, focusing on building genuine relationships with your customers through personalized experiences. It analyzes extensive data, including user activity and purchase history, to deliver tailored experiences.

Key offerings include flexible audience segmentation, multi-channel outreach (email, SMS, etc.), automated personalized campaigns, and robust A/B testing for optimization.

Thanks to its focus on relevance and personalized communication, businesses see higher engagement, improved conversions, stronger loyalty, and better marketing ROI.

11. Onesignal

OneSignal offers businesses robust customer engagement software for delivering clear and effective marketing messages. 

The standout features of OneSignal include its ability to facilitate multi-channel communication, enabling businesses to reach their audience through push notifications, web push notifications, SMS, and email from a single, unified platform.

The dashboard’s intuitive design simplifies the setup of push notifications and campaigns, making it accessible even if you’re not tech-savvy. 

You can segment users accurately based on factors like location, behavior, and device type, enhancing the relevance of your messages and ensuring they reach the appropriate audience. 

With real-time analytics, you gain immediate insights into the performance of your notifications, enabling you to refine your strategy and boost engagement quickly. Overall, the platform is user-friendly.

12. Twilio

Twilio’s platform uses customer data to enable businesses to tailor their interactions with each individual customer.

Twilio revolutionizes business communications by integrating phone, VoIP, and messaging into web and mobile apps, removing the complexity of telecom hardware. It offers a cloud API for developers to create advanced communication systems, scaling with app usage and charging only for what’s used, with no contracts.

By personalizing interactions, businesses can create more meaningful connections with their customers, leading to a more positive perception of the brand. Twilio’s multi-channel engagement greatly enhances customer retention by keeping them more involved and increasing their likelihood to return.

Twilio offers a free plan and provides custom pricing depending on the features that need to be implemented.

How to Choose the Best Customer Engagement Software?

Choosing the right customer engagement software isn’t just about features — it’s about finding a platform that truly aligns with your business goals and helps you build meaningful, lasting relationships with your customers. Here are the key factors to consider before making your choice:

1. Omnichannel Experience

Look for a platform that can connect every touchpoint — from email and SMS to chat, social media, and WhatsApp — into one seamless experience. The best customer engagement tools help your brand maintain consistent, personalized conversations across all channels, so your customers never feel disconnected or lost in transition.

2. Advanced Personalization

Today’s customers expect interactions that feel tailor-made. Prioritize platforms that offer AI-driven personalization — from product recommendations and dynamic segmentation to personalized landing pages and message content. The goal is simple: ensure every communication resonates with individual preferences, intent, and behavior.

3. Intelligent Automation

Manual engagement simply can’t keep up with today’s pace. Choose software that automates customer journeys using real-time triggers — such as abandoned carts, app inactivity, or milestone events — to deliver timely, relevant messages. Intelligent automation helps you scale engagement while keeping it deeply personal.

4. Unified Customer Profiles

A fragmented customer view is one of the biggest barriers to personalization. Look for a platform that builds a unified profile for each customer, merging data from web, app, CRM, and offline channels. A 360° view of customer activity helps marketers understand context, anticipate needs, and respond more effectively.

5. Seamless Integrations

Your engagement software shouldn’t work in isolation. It should integrate effortlessly with your CRM, analytics, ecommerce, and data management systems to maintain consistency and transparency across teams. The smoother the integration, the easier it is to deliver cohesive customer experiences.

6. Scalability

As your business grows, so will your audience. Choose software that can handle increasing data volumes, campaign frequency, and channel expansion without slowing down. A scalable engagement platform ensures your marketing operations remain agile even as your customer base multiplies.

7. Analytics and Reporting

Engagement without measurement is guesswork. Look for platforms that offer comprehensive analytics and predictive insights — from churn prediction and behavioral analytics to campaign attribution and satisfaction metrics. Strong reporting capabilities turn engagement data into growth decisions.

8. User Experience and Ease of Use

Even the most powerful platform falls short if it’s difficult to use. Prioritize a clean, intuitive interface that allows marketers to build, launch, and measure campaigns without heavy IT dependency. Great UX not only improves efficiency but also shortens the learning curve for your team.

9. Proactive Customer Support

Reliable customer support can be a make-or-break factor. Choose a provider that offers dedicated onboarding, training, and troubleshooting to ensure your marketing operations never miss a beat. The best vendors partner with you on success — not just software delivery.

10. Compliance and Data Privacy

Trust is the cornerstone of engagement. Ensure your chosen platform adheres to GDPR, CCPA, and other data protection standards to keep customer information safe. Privacy compliance protects your brand reputation while reinforcing customer confidence in every interaction.

The best customer engagement software combines omnichannel reach, intelligent automation, and real-time personalization — all built on a unified customer view. When these capabilities come together, you don’t just manage engagement… you master it.