Inability to improve customer engagement above industry standards through email marketing
Absence of a data-driven marketing automation solution to uplift performance of their email marketing program
Lack of complete visibility on the best time to engage with their customers via email as a marketing channel
Netcore’s Strategy
Netcore’s AI-powered omnichannel marketing automation suite empowered Mothercare Indonesia to:
Harness our AI Engine, Raman’s Send Time Optimization (STO) feature to analyze each active customer’s historical interaction and responsiveness to email campaigns
Identify the right or most preferred time to engage with individual customers via email campaigns
Boost customer engagement in terms of increased open and click rates, by optimizing the send-times of their email campaigns consistently