Company: Mysore Saree Udyog (MSU)
About MSU: MSU is a family-run, premium Indian ethnic wear label renowned for handcrafted silk sarees and lehengas. It blends traditional craftsmanship from its flagship stores with a growing e-commerce presence.
Industry: E-commerce
Location: India
Category: Omnichannel Engagement, Personalization, Marketing Automation
Solutions Used: Behavior-triggered Journeys, Nudges, Personalization
How do you rescue high-value carts and scale e-commerce while retaining the personal feel of a flagship store? Mysore Saree Udyog (MSU) was bleeding conversions due to rampant drop-offs (view, cart, and payment). They needed a way to use expensive, high-impact channels (like WhatsApp) only on high-intent buyers to ensure every marketing dollar was profitable.
Netcore rapidly implemented intelligent, data-driven omnichannel journeys built for precision and profitability. Messaging used Intelligent Orchestration: communication began on low-cost channels (Email/SMS) and only escalated to premium WhatsApp for high-intent shoppers (e.g., cart abandoners) to maximize ROI. Crucially, every message used live product imagery and details to deliver a high-touch, personalized experience that replicated the feel of a personal showroom visit.
Drop-offs HALVED. Revenue SKYROCKETED.
MSU proved that when luxury meets precision marketing, customers don’t just shop – they convert, driving massive ROI.
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