What happens when AI stops being just a tool and starts working like your team? At EDGE 2025, Netcore answered that — and much more.
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If you’ve ever wondered whether AI could actually change the way marketers work — not in theory, but in your day-to-day—EDGE 2025 delivered a bold answer. Building on its Agentic AI vision, Netcore showcased how this new Insight Generator works alongside the Content Agent and other specialized AI tools to help marketers go from buried data to clear action—at speed.
If you missed it, here’s what went down—and why it matters.
From AI Experiments to AI Execution: Meet the Agentic AI Collective
Let’s get straight to the headline: Netcore introduced a new way to do marketing, with AI agents that think, act, and collaborate like a real team.
Called the Agentic AI Collective, this new system is built around the idea that marketing success doesn’t come from a single spark—but from the coordinated work of a high-functioning team. That’s exactly what Netcore has trained its AI to become.
What is Agentic AI?
Rather than relying on one generic AI model to “do it all,” Netcore is launching a specialized set of AI agents, each built for a specific marketing task:
- The Content Agent writes copy tailored to channels and segments in seconds.
- The Insights Agent surfaces hidden patterns, audience affinities, and actionable next steps without weeks of manual digging.
- The Segment Agent continuously creates and refines micro-segments based on behavior, intent, and affinities.
- The Merchandiser Agent optimizes which products get highlighted and when — maximizing conversions.
- Additional agents — from the Scheduler to Designer Agent, Co-Marketer, and User Twins — work in sync, all choreographed by Netcore’s master orchestrator, the Co-Marketer.
“This isn’t ChatGPT for marketing. This is a team of AIs trained on your data, living in your workflow, and executing like your best marketers—but 25x faster,” said Praveen Sridhar, Chief Delivery & Experience Officer at Netcore.
The benefits?
- 100x more segments
- 25x faster launches
- 10x conversions at 10% of the effort
And crucially: all inside the Netcore platform. No switching tabs. No API chaos. No hallucinations. It’s a simple promise, but a big one: Marketers have more space to be creative. The AI agents do the grunt work.
Launch Spotlight: The New Insights Agent
One of the biggest moments at Netcore’s EDGE 2025 was the official launch of the Insights Agent—a specialized AI built to turn customer data into clear, actionable intelligence in seconds. Think of it as a data analyst sitting in your panel.
It’s not another AI black box, it actually shows you the logic behind the analysis.
Instead of waiting weeks for dashboards or digging through endless reports, marketers can now uncover:
- Hidden audience preferences
- Drop-off points in funnels
- Segment-level trends
- Instant recommendations for content, timing, and channels
Because it’s fully embedded in Netcore’s platform, the Insights Agent provides insights across all channels.
The takeaway? Faster answers. Quicker answers, instant decisions, and campaigns that adapt in real time, not weeks later.
The Agents Are Live—And Already Delivering Results
This wasn’t just a concept pitch. Netcore showed working demos of its most advanced AI agents, including:
- Content Agent — already in General Availability
- Insights Agent — launched live at EDGE
- Multi-Agent Workflow — opening for beta testers now
Proof on the Ground: Bajaj Finserv Direct
These agents are already driving results. In a standout session, Bajaj Finserv Direct shared how they used Netcore’s Co-Marketer and Content Agent to:
After adopting Netcore’s Co-Marketer and Content Agent, the shift was clear:
- 9.8% increase in CTRs, driven by personalized, AI-crafted messages.
- 17.4% MoM click growth in the Demat category — a segment previously tough to engage.
- 4% uplift in lead generation, with the biggest impact in personal loans — all without increasing budgets.
The big win? Campaign teams stopped spending hours rewriting copy for every product variation. Instead, AI handled the heavy lifting—they steered the creative direction.
From Sneaker Culture to Segment Science: The VegNonVeg Story
EDGE also spotlighted a powerful case study from VegNonVeg, India’s leading sneaker and streetwear brand. Their growth wasn’t just about style—it was about strategic personalization powered by Netcore’s AI stack.
- Used affinity-based segmentation to boost email open rates by 75%
- Achieved 6x revenue uplift through retention marketing
- Realized 67% of WhatsApp revenue from affinity segments
Netcore’s role wasn’t just technical—we became partners in redefining how the brand speaks to its streetwear community. As Sumit Gupta, Head of E-commerce at VegNonVeg put it:
“Netcore hasn’t been just a vendor—they’ve been strategic partners. Their AI-driven approach helped us hit 16x ROI.”
But EDGE Wasn’t Just About Agents—Here’s What Else Launched
While the Agentic AI Collective was the big reveal, EDGE 2025 also introduced a wave of product innovations designed to help marketers work faster, smarter, and with less friction.
Unified Content Editor
No more jumping across tools for email, WhatsApp, app push, and web copy. The Unified Content Editor is an AI-powered hub to write, edit, and launch campaigns across channels—all while keeping branding consistent.
Marketing teams struggling with “content chaos” now have one workspace for consistency and repeatable templates across.
Product Picker
For ecommerce marketers, launching product-rich campaigns can feel like a manual grind to update recommendations across campaigns. Netcore’s Product Picker eliminates that pain with:
- Real-time catalog integration keeps recommendations fresh.
- Marketers choose curated or dynamic modes that auto populate recommendations.
- No more manual slog — campaigns go live in minutes, not days.
Result? Faster launches. Smarter personalization. Higher conversions.
App Content Personalization
Personalizing app content has always been a developer headache—updates stuck behind release cycles, generic banners that ignore real behavior.
Netcore’s App Content Personalization flips the script:
- Marketers can dynamically update in-app banners and offers.
- Real-time changes go live without app store approvals.
- Rule-based widgets show the right content to the right user.
This update marks a significant evolution in in-app marketing control for marketers—something typically trapped behind engineering cycles.
Deeper insights, smarter funnels
Another quiet but critical focus of EDGE 2025: data-driven marketing intelligence.
Through dashboards that track funnel health, propensity modeling, RFM transitions, and more, Netcore is making it easier for marketers to:
- Understand why drop-offs happen
- Identify who’s moving up (or down) the loyalty curve
- Take smarter actions using AI-suggested interventions
It’s an update to help teams move beyond surface level analytics and dive deeper into insights that shape strategies .
Fireside with Google: The Future Is Collaborative
One of the standout moments was the fireside chat with Google, where leaders discussed the co-evolution of AI and marketers.
The message was clear: AI isn’t here to replace marketers—it’s here to remove the friction and unlock new possibilities. From content creation to segmentation to insights, the marketer becomes the director, not the doer.
EDGE Giveaway: AI Meets Community Buzz
In a fun, gamified twist, Netcore launched a giveaway challenge: share what excited you most about EDGE 2025 on LinkedIn using the hashtag #NetcoreAgenticAI. The top nine posts get prizes ranging from $50–$100.
Final Take: The Operating System of AI-First Marketing
EDGE 2025 wasn’t just an event. It was the unveiling of an operating system for AI-first marketing.
It brought together:
- A powerful new agentic architecture
- Real customer success proof-points
- A frictionless creative and execution stack
- A roadmap where AI isn’t a tool—it’s a team
Whether you’re a CMO plotting your AI roadmap or a growth marketer drowning in execution tasks, the message was clear: Netcore is not just talking about the future. They’re building it—agent by agent.
Other Notable Launches: The Innovation Didn’t Stop There
While Agentic AI took center stage, EDGE 2025 also introduced several powerful enhancements across the platform that deserve your attention:
- Rich Media Push Notifications: New formats like Reply on Notification, Multiple Icons, and Custom Collapsed Views make mobile messaging more interactive and brand-aligned.
- Merchandiser Agent Demo: Part of the Agentic AI Collective, this agent helps optimize product visibility and placement—driving higher conversions, especially in ecommerce use cases.
- UNBXD AI Agents for Ecommerce: Netcore showcased dedicated agents for both shopper-facing and retailer-facing experiences — personalizing discovery, automating service, and supercharging merchandising.
Curious what’s next?
- Explore the Agentic AI Collective
- Learn more about the Product Picker
- Learn more about the Unified Content Editor
Or better yet, get 1:1 a demo from Netcore.
