Tired of ecommerce campaigns that fall flat? Do you wish you could make every customer feel like you’re reading their minds? Better customer intelligence trickles down to better targeting and, ultimately, more effective campaigns.
Today, we’re thrilled to announce a game-changing feature: Attribute X, which goes beyond basic demographics and behavior to offer more than what derived attributes offer in the market today.
Part of the Netcore co-marketer module, Attribute X is one of the first among our next-gen AI features. We’re bringing a flavor of Customer Data Platform level intelligence to your MarTech platform.
What makes Attribute X different?
Attribute X is not just another set of derived attributes; it’s a quantum leap in customer intelligence. With the power of AI, we go beyond basic demographics and behaviors. We reveal hidden patterns and preferences, empowering you with the insights you need to deliver next-level personalized experiences.
So, what does all this help you achieve?
Find your most valuable customers
Traditional derived attributes only scratch the surface, leaving valuable segments undiscovered. Attribute X’s insights reveal hidden patterns, enabling you to connect with audiences you never included in your campaigns.
Imagine running a weekly discount campaign for your premium Supima cotton t-shirts. With Attribute X, you can go beyond basic demographic behavior to target users based on their purchasing power. For example, target users with high total orders or average order values to get more conversions.
Here are some calculated attributes:
Anticipate customer needs, foster loyalty
Anticipate your customer needs and proactively engage them. Let’s say a customer regularly buys shampoo every month. Attribute X pinpoints their next purchase window, enabling timely reminders, personalized offers, or complementary product recommendations. For example, if they buy shampoo every month between the 26th and 28th, you remind them and also upsell conditioners and other products.
This proactive approach boosts sales and fosters loyalty by demonstrating a deep understanding of customers’ needs. Additionally, analyzing their purchase history unlocks opportunities for upselling or subscription programs, further strengthening the customer relationship and driving long-term revenue growth.
Target customers with what they like
Attribute X’s “Affinity” attribute revolutionizes personalization. Target customers based on their unique preferences, not just baseline behavior. This enables hyper-targeted campaigns that resonate on a deeper level, driving superior engagement and conversion rates.
For example, offer enticing discounts to price-conscious shoppers who are more likely to convert with discounts. Meanwhile, showcase premium products and exclusive new arrivals to those who prioritize quality and exclusivity. This granular segmentation ensures that every customer receives messages tailored to their individual tastes, maximizing the impact of your campaigns.
With this info, you can:
- Boost loyalty in high-value customers: Nurture high-value customers with top PCLV with less or no discount codes or offer more perks for better loyalty
- Engage mid-tier customers: Run a few discounts to increase AOV from mid-tier customers with moderate PCLV
- Reactivate low PCLV customers: Send more aggressive discounts and communications to low PCLV customers to increase total orders.
From here, you can choose to focus on segments that respond positively to your communications to better use your resources and optimize ROI.
But all this intelligence doesn’t just end inside the panel. You can also discover new lookalike audiences of your top shoppers and feed this data to media ad platforms to discover new high-value shoppers.
Smarter marketing, stronger results
The US Army is considered to be the best army in the world. It’s the best, not just because of manpower and weapons. Intelligence is a key factor. By knowing more about their enemies, they are able to execute better tactics to achieve desired outcomes.
Now, your customers aren’t your enemies, but intelligence will get everyone what they’re looking for. With Attribute X, you run campaigns and communications with better reach, conversions, and ROI. Your customers feel understood and get more relevant recommendations, and discounts.
Now, let’s see some early results.
Real-world results: Attribute X in action
Early adopters of Attribute X are already experiencing remarkable results. Some have seen click rates skyrocket by as much as 967%, while others report significant improvements in conversions and ROI. While your specific results may vary depending on your unique segments, channels, and business model, one thing is clear: Attribute X delivers a level of precision and effectiveness that surpasses traditional campaigns and segmentation.
The future of customer intelligence
Netcore Cloud is committed to finding new ways to make the marketer’s life easier and deliver more results. After GenAI, Attribute X is another step toward this.
This is just the beginning. Soon, you’ll be able to leverage Attribute X’s intelligence across your customer journey–from onboarding to retention. Imagine crafting personalized welcome journeys, optimizing complex workflows, and gaining deeper insights through precise reporting tailored to your unique needs.
Attribute X is the first step in a new era of AI-powered customer intelligence. Stay tuned in the coming months.Ready to unlock hidden revenue and revolutionize your customer intelligence? Don’t miss out on this game-changer. Contact your customer success representative or talk to us.
