About Zee Tamil

Zee Tamil stands as a leading Tamil-language entertainment television channel under the prestigious Zee Entertainment Enterprises umbrella. The channel has built a reputation for delivering diverse, high-quality content that resonates deeply with Tamil audiences across the state and beyond

Company: Zee Tamil

Industry: Media & Entertainment (Television)

Location: Tamil Nadu, India

Category: Digital Auditions & Audience Engagement

Solutions Used: Netcore Cloud’s Customer Engagement Platform (WhatsApp + Chatbot + CDP)

Business Challenge

Replace city-wise, on-ground auditions with a fully digital experience
Expand reach into Tier-2/3 cities and underserved regions
Ensure zero-contact safety for participants
Scale via WhatsApp to meet audiences where they already are
Capture rich first-party data for targeting and future campaigns

The Challenge

Geographic limits & high costs for travel, venues, and staffing
Crowd management & safety issues at physical centers
No digital footprint: minimal data capture and insight for optimization

The Netcore Solution

What we launched

WhatsApp audition flow: intuitive, multilingual, video-first
Cross-channel promotion: TV (on-air number), Zee5 OTT, YouTube, Facebook & Instagram
Real-time data ops: automated lead capture, cleansing, storage, and delivery

Participant journey

Discover via TV & digital creatives
Engage on WhatsApp by messaging the published number
Submit audition video + details in-chat
Process instantly with automated data management

Why Zee Tamil chose Netcore

Proven scalability for high-volume WhatsApp engagement
Rapid deployment with custom workflows
Infrastructure-free for the broadcaster
Advanced analytics via Netcore CDP for targeting & insights

10% Daily Active Users Uplift, 790+ leads: Zee Tamil Auditions on WhatsApp

Business Challenge

The Challenge

The Netcore Solution

Why Zee Tamil chose Netcore