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YourStory

How Netcore helped YourStory adopt AMP interactivity to turn around its email marketing and increase conversions by a whopping 5.5X

5.5X
Lift in conversions from the events
85%
Contribution to overall conversions

yourstory logo

 

Company:

YourStory is the definitive platform for content, connections and communication that powers brand and business objectives. A new-age, digital-first platform that can power both your brand and business objectives. They are a premier content & connections platform that can power both your brand and business objectives.

Industry:
Media and Publications

Location:
India

Category:
Interactive Emails powered by AMP

Solution used:
Netcore’s Email 2.0

 

Challenges

YourStory’s existing email marketing strategy needed enhancement in terms of better participation and conversions in its events.

The primary challenges were

  • Maximize registrations via emails
  • Create a seamless user experience
  • Increase customer leads via events

Solution

Powering Email with AMP

Netcore’s Customer Success Team collaborated closely with YourStory’s marketing team to transform their event campaigns with AMP emails.

The outcome was:

  • Simplified Registration Process: Users can share their information within the creative, on-the-fly!
  • Reduced Drop-offs: Without the need to redirect the user to a third-party platform, the drop-offs will reduce tremendously

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