Vietjet Air achieves a 40X increase in email revenue and 120X ROI with Netcore’s web push notifications, automation, and AMP emails

Challenges

As millions of passengers choose Vietjet Air daily for their travel needs, the airline grapples with the daunting task of managing and interpreting vast quantities of data from various customer interactions. The ambition is to harness this information effectively, not only to quicken the ticketing process but also to enhance the overall customer journey significantly. A pivotal aspect of their strategic vision is to increase Customer Lifetime Value (CLV) by fostering robust loyalty and establishing enduring relationships with their clientele.

Primary challenges:

• Significant challenges in enhancing customer engagement and refining the digital experience.
• The struggle to maintain data hygiene and unification on a large scale, which was crucial for effective customer segmentation and personalized marketing.
• The process of creating and distributing real-time ticket offers was inefficient and sluggish, hindering timely customer outreach and personalization.

Solution

Vietjet Air, in a strategic move to enhance data quality and customer engagement, partnered with AKA and Netcore. The collaboration focused on purifying the data ecosystem by discarding non-essential zero-party data and amalgamating customer information from various internal data repositories and their website into a centralized database.

Netcore’s expertise was pivotal in streamlining the process of generating ticket offers, leveraging zero- and first-party data more effectively to enhance customer interaction.

Furthering this partnership, Vietjet Air harnessed Netcore’s capabilities to implement cutting-edge web push notifications, automated messaging, and AMP emails enriched with dynamic elements such as countdown timers, videos, and carousels. This approach significantly increased user engagement and conversions. The deployment of highly tailored offers and incentives, delivered with near-instantaneous speed, translated into a more satisfying customer experience, propelling engagement levels and catalyzing sales growth.