RinggitPlus achieves a 34% boost in website redirects through Netcore’s CE platform

RinggitPlus achieves a 34% boost in website redirects through Netcore’s CE platform

Key Results
34%
Surge in website clicks Q-on-Q
18%
Rise in unique email openers Q-on-Q
52.36%
Boost in email reader retention

Company: RinggitPlus

Industry: Financial Services

Location: Malaysia

Category: Customer Engagement

Solutions Used: Netcore Cloud’s Customer Engagement Platform

Objectives:

  • Website Traffic: Increase overall website traffic and redirects.
  • Email Retention: Enhance email engagement and retention rates.
  • Overall Engagement: Boost engagement through personalized communications and tailored journeys.

Challenges:

  • Personalization Pitfall: Limited customer segmentation and localization led to generic, less engaging messages.
  • Automation Gap: Manual processes for customer communication reduced the ability to capitalize on lifecycle stages.
  • Performance Blind Spots: Limited analytics made it hard to measure and optimize campaign performance, impacting growth potential.

Netcore Cloud’s Strategy:

  • Enhanced Segmentation through Data Integration: Leveraged Netcore’s platform to build enriched data segments, enabling more relevant, personalized messaging.
  • Automated Customer Lifecycle Journeys: Implemented automated journeys, including a Welcome Journey, to improve engagement and streamline communication.
  • In-House Attribution Model & Analytics Dashboard: Developed a custom attribution model and analytics dashboard to track campaign performance and uncover actionable insights.
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