How PetrolPrices Achieved Higher Engagement, Cost Efficiency, and 50-60% Newsletter Open Rates with Netcore Cloud

How PetrolPrices Achieved Higher Engagement, Cost Efficiency, and 50-60% Newsletter Open Rates with Netcore Cloud

Results Achieved
50-60%
Newsletter Open Rates
32%
Hotmail Open Rates (up from 20%)
0.67%
Click-Through Rates in Targeted Campaigns

About:

PetrolPrices, established in 2005, is the UK’s leading fuel price comparison platform. Through its mobile app and website, it helps millions of motorists find the best fuel prices while offering advertisers access to a highly targeted automotive audience.

Company: PetrolPrices

Industry: Automotive & Fuel Price Comparison

Location: United Kingdom

Category: Customer Engagement

Solutions Used: Netcore Cloud’s Email API & Customer Engagement Platform

Objective

  • Improve user engagement with newsletters and price alerts
  • Enhance email deliverability, especially for Hotmail users
  • Increase operational efficiency in campaign creation
  • Maximize advertising revenue through advanced segmentation

Netcore Cloud’s Strategy

PetrolPrices optimized email marketing with Netcore Cloud’s Email API and Customer Engagement Platform, tackling key challenges:

Reliable Price Alerts Delivery

  • Dedicated IP allocation improved Hotmail deliverability
  • Netcore’s Email API ensured timely price alerts

Smarter Segmentation & Campaigns

  • Provided real-time audience size estimates for advertisers
  • Netcore’s Email API ensured timely price alerts
  • Delivered hyper-targeted, personalized campaigns based on vehicle type & fuel preferences
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