Carbon Achieves a 28% Uplift in Conversions and Grows Circles to Over 10,000 Active Users in Eight Months

Carbon Microfinance Bank Achieves a 28% Conversion Boost and Surpasses 10,000 MAU for Its New Product using Netcore Co-Marketer

Key Results
28%
Uplift in conversion rates
10,000
Users activated within eight months

Company: Carbon Microfinance Bank

Customer Website

Industry: Fintech

Location: Nigeria

Category: Customer Engagement

Solutions Used: Full-stack Customer Engagement Suite

Objectives

  1. Increase user savings habits: Encourage financial discipline among users.
  2. Boost customer engagement: Provide a unique, culturally resonant product.
  3. Expand active user base: Target diverse demographics (students, professionals, and MSMEs).

 

Netcore Cloud’s Strategy:

  • Setting up personalized email and push notification templates
  • Implementing advanced segmentation strategies
  • Automating customer journeys to ensure timely and relevant communication
  • Providing training and support for the Carbon marketing team
  • Provided consulting on campaign optimization.
  • Assisted in integrating Netcore with Carbon’s existing infrastructure.
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