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Mapan (A Gojek Company)

MAPAN (A GOJEK Company) Achieves More Than 70% App Push Notification Delivery With Netcore’s Smart Push Technology

Key results
70% + Increase
App Push Notification Delivery
Company:
Mapan is an Indonesia-based company that focuses on providing network of thousands of lower income communities with better access to valuable products and services using technology.
Industry:
IT & Services
Location:
Indonesia
Category:
App Push Notifications
Solution Used:
Customer Engagement

Challenge

Low delivery rate caused by:

  • Users opting out of app push notifications,
  • Connectivity issues with GCM/FCM
  • Chinese device manufacturers restricting background processes

Netcore’s Strategy

Netcore’s Smart Push, the 4 stage technology that surgically strikes each drain on delivery rates increasing delivery rates by at least 45%.

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