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Top Indian Jewellery Brand

Netcore’s AI-led Personalized Product Recommendations Help Top Indian Jewellery Brand Increase Product Listing Page Add-to-Cart Rate by 50%

Key results
115.85%
Increase in CTRs on the Product Listing Page
50%
Increase in Add-to-Cart Rate on the Product Listing Page
54.29%
Increase in Add-to-favorites Rate on the Product Listing Page
3.23%
CTR generated on Home Page
Company:
Top Indian Jewellery Brand
Industry:
Ecommerce
Location:
India
Category:
Personalized product recommendations
Solution Used:
Netcore personalization

Challenges

  • High drop-offs due to inaccurate product recommendations led to a high bounce rate
  • Availability of wide range of products in their catalog made product discovery a challenge
  • Difficulty in providing 1:1 product recommendations based on what customer is likely to buy led to low conversion rate

Netcore Strategy Netcore’s AI-led personalized product recommendation engine helped the brand’s e-commerce website by:

  • Designing & deploying AI-led personalized recommendation widgets – poweredby User Affinity models on webpages along the customer journey; i.e. Home Page, Product Listing Page, and Product Display Page
  • Providing relevant 1:1 product recommendations on different pages to drive customers towards purchase, with the help of our AI engine, Raman and Neural Networks
  • Introduced Exit Intent Pop-ups on Product pages: Highlighted 1:1 product recommendations to showcase products customer was likely to buy
  • Using de-duplicate rules across the website to ensure that the same product wouldn’t be displayed multiple times on a page
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