Challenges
- High drop-offs due to inaccurate product recommendations led to a high bounce rate
- Availability of wide range of products in their catalog made product discovery a challenge
- Difficulty in providing 1:1 product recommendations based on what customer is likely to buy led to low conversion rate
Netcore Strategy Netcore’s AI-led personalized product recommendation engine helped the brand’s e-commerce website by:
- Designing & deploying AI-led personalized recommendation widgets – poweredby User Affinity models on webpages along the customer journey; i.e. Home Page, Product Listing Page, and Product Display Page
- Providing relevant 1:1 product recommendations on different pages to drive customers towards purchase, with the help of our AI engine, Raman and Neural Networks
- Introduced Exit Intent Pop-ups on Product pages: Highlighted 1:1 product recommendations to showcase products customer was likely to buy
- Using de-duplicate rules across the website to ensure that the same product wouldn’t be displayed multiple times on a page
