Company:
Imkas is a leading digital telecommunications company in Indonesia, providing access and connectivity to individuals and businesses.
Website: IMkas App
Industry: Telecommunications
Region: Indonesia
Category: Product Experience
Solutions used: Netcore’s no-code product experience platform (Nudges and A/B testing)
Challenges:
IMkas faced challenges with in-app engagement, where users rarely did a transaction after signing up on the app. The users were unaware of some of the major features and did not convert into paid users, or users would make purchases on the app. IMkas’ goal was to improve feature adoption, boost in-app engagement, and improve conversions.
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