IMkas achieves a 1.5x increase in user adoption using Netcore’s no-code Product Experience Platform

Challenges:

IMkas faced challenges with in-app engagement, where users rarely did a transaction after signing up on the app. The users were unaware of some of the major features and did not convert into paid users, or users would make purchases on the app. IMkas’ goal was to improve feature adoption, boost in-app engagement, and improve conversions.

Netcore Cloud’s Strategy

• To conduct rapid A/B tests across user journeys.
• Reduce engineering efforts and deliver winning user experiences with absolute ease.
• Implement a spotlight nudge on features to guide users in taking the desired action.