Cookr achieves 4× higher ROI and 38% increase in reachability with Netcore Cloud’s Customer Engagement Platform
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Cookr achieves 4× higher ROI and 38% increase in reachability with Netcore Cloud’s Customer Engagement Platform

Cookr achieves 4× higher ROI and 38% increase in reachability with Netcore Cloud’s Customer Engagement

Results Achieved
4×
higher ROI using WhatsApp and App Push Notifications (APNs)
31% up
uplift in new customer acquisitions through referrals
38% up
higher reachability to drive wider audience engagement

Company: Cookr

About Cookr:

Cookr is reimagining the way consumers access healthy, home-style food. As the only fresh and healthy consumer marketplace making home food and DIY meal kits accessible to all, Cookr connects customers to wholesome meals that balance convenience with quality

Industry: FoodTech

Location: India

Category:  Customer engagement

Solutions Used: Customer engagement

Objectives

Introduce all business lines: Create awareness and differentiation across meal kits, home-food marketplace, and subscription offerings.

  • Optimize multi-channel engagement: Leverage WhatsApp and App Push Notifications to reach customers cost-effectively and at scale.
  • Increase customer retention: Convert one-time users into loyal repeat purchasers.
  • Streamline ordering experience: Reduce drop-offs and cart abandonment to improve conversions.

Netcore Cloud’s Strategy:

Netcore Cloud’s Customer Engagement Platform helped Cookr automate and personalize customer journeys to drive conversions and repeat purchases.

  • End-to-End Automated Journeys: Implemented behavior-triggered automation across multiple stages, including Welcome, Cart Abandonment, and Pre-Order Journeys, ensuring consistent, timely engagement through WhatsApp and APNs.
  • Daily and Occasion-Based Campaigns: Executed targeted campaigns for breakfast, lunch, and pre-order windows to stay top-of-mind during meal times, aligning customer cravings with kitchen readiness.
  • Referral and Subscription Growth: Enabled customer acquisition through referral programs, rewarding advocates and launched weekly subscription plans that converted dormant app users into repeat buyers.
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