Consumer durables brand Borosil achieves 2x increase in total orders with Netcore Cloud

Key Results
Increase in total orders through newly registered users
Increase in new signups with the help of Smart Web Messages


Company: Borosil is India’s leading consumer products brand and has been a leader in this space for a major part of its lifespan since its inception in 1962 

Industry: Ecommerce

Location: India

Category: Smart Web Messages, Smart Push Notifications, Customer Engagement 

Solution Used: Customer Engagement


  • High website visitors but low new signups: Converting the high traffic of website visitors to sign-ups proved to be a challenge which in turn affected customer retention
  • Less identified customers, which capped channel-wise reachability: Showing customers the right products, messages, offers, and engagements on the right channel proved to be a challenge. This made purchasing far more difficult for customers
  • Fewer customers converting post signups: Low user engagement on the website caused customers to leave the website without making a purchase. This resulted in lower conversion rates and revenues


Netcore Cloud’s Strategy:

Netcore’s AI-led Customer Engagement Platform helped Borosil to increase signups and customer reachability rates by implementing the following solutions:

  • Identify high-traffic pages: The goal was to strategically identify and leverage pages that get high-value traffic but low conversions for some reason. Borosil’s Home Page was identified in this case.
  • Identify ideal channels to convert traffic: In order to increase the signups on pages with high traffic, Smart Web Messages was deployed on the Home Page as an effective channel to nudge website visitors to sign-up.
  • Deploy Smart Web Message based on user behavior: To understand customers and show them real-time messages based on their behavior – Web Message nudge was deployed based on the average time a user spent on the website and dropped.
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