Consumer durables brand Borosil achieves 2x increase in total orders with Netcore Cloud

Challenges:

• High website visitors but low new signups: Converting the high traffic of website visitors to sign-ups proved to be a challenge which in turn affected customer retention
• Less identified customers, which capped channel-wise reachability: Showing customers the right products, messages, offers, and engagements on the right channel proved to be a challenge. This made purchasing far more difficult for customers
• Fewer customers converting post signups: Low user engagement on the website caused customers to leave the website without making a purchase. This resulted in lower conversion rates and revenues

Netcore Cloud’s Strategy:

Netcore’s AI-led Customer Engagement Platform helped Borosil to increase signups and customer reachability rates by implementing the following solutions:

• Identify high-traffic pages: The goal was to strategically identify and leverage pages that get high-value traffic but low conversions for some reason. Borosil’s Home Page was identified in this case.
• Identify ideal channels to convert traffic: In order to increase the signups on pages with high traffic, Smart Web Messages was deployed on the Home Page as an effective channel to nudge website visitors to sign-up.
• Deploy Smart Web Message based on user behavior: To understand customers and show them real-time messages based on their behavior – Web Message nudge was deployed based on the average time a user spent on the website and dropped.