Netcore Solutions, the leading marketing automation, and personalization platform announced that it enables more than 60% of banks in Nigeria in realizing their digital-first approach to customer engagement through its AI-powered platform.
In the last six decades of Nigerian independence, the financial sector has come a long way propelled by diverse ideas and timely reforms. The sector is now digital-first by embracing the use of the internet as a medium of banking and accessing the entire portfolio of services through a computer or a smartphone.
Netcore has proven expertise with Banks and Financial Institutions
Netcore has been the trusted partner and a leading player in providing martech solutions to Banking and Financial institutions around the globe.
One of Africa’s leading banks scaled their email volumes by 600% while keeping the Open Rates more than 35% for all their emails. Netcore enabled them to achieve an average delivery time of less than a second on all of their transactional emails.
ALAT, the digital bank by Wema Bank, a ‘Best Digital Bank in Africa’ awardee, saw a 15x increase in email volumes, and a 53% increase in Open Rates by the virtue of AI-powered Email delivery by Netcore. ALAT doubled its customer base and saw an upwards soar of 30% in its customer engagement using Netcore’s AI-powered customer engagement platform.
Adeyemi Oshundiya, Head, Customer Lifecycle Management ALAT, added, “We had ambitious targets as a business and we needed a platform like Netcore to automate the engagement of the new customer base. We don’t see Netcore as just a platform but a partnership in our bid to remain the best Digital bank in Nigeria and indeed Africa.”
Netcore’s AI-Powered capabilities give the platform a clear edge
The industry-first features such as the AI engine – Raman, and the latest proprietary push notification delivery mechanism – Smart Push 2.0, coupled with best-in-class Customer Data Platform, Customer Journey Builder, and AI-powered Personalization Engine enables Netcore to provide enterprise-grade solutions, with scalability, reliability, and security built-in, by design.
“We have been fortunate enough to have a front-row seat for the radical transformation the African financial sector has seen. Martech is a great enabler and a catalyst for hyper-growth in a digital-first world. Our team, distributed across Africa, has worked relentlessly with brands across the continent to get them to harness the next wave of digitization, and we are immensely optimistic about the geography and the possibilities.” added Kalpit Jain, Group CEO, Netcore Solutions.
About Netcore Solutions
Netcore is a global Martech product company that helps B2C brands create amazing digital experiences with a range of products that help in acquisition, engagement, and retention. The first and leading AI/ML powered marketing automation and customer engagement platform, Netcore was established in 1997 by Rajesh Jain, an internet pioneer. Today Netcore is revolutionizing the way marketing & product teams engage with the consumers.
Serving more than 70% of B2C Unicorns in India and SEA like Flipkart, Swiggy, Lenskart, MakeMyTrip, Dream11, Unacademy, Oyo, OLA, Nykaa, Traveloka, Tokopedia, GoJek, Bukalapak, others and a strong base of 3000+ enterprises across verticals like Thomas Cook, Go Air, Cleartrip, HDFC, Kotak, Axis Bank, ICICI Bank, SBI, Reliance Group, Vodafone along with International brands PizzaHut Malaysia, Malindo Airlines, Philippine Airlines, Standard Chartered, Gulf News, SS Sports, FCMB, GT Bank and many more. Netcore, with its marketing technology, delivers 10+ billion emails a month, 10+ billion SMSes & Web/App Notifications a month, and handles 100+ Billion Events a month. Netcore is headquartered in Mumbai, India with offices in 8 different countries including North America, SEA, MEA.