‘In a world where we have too many choices and too little time, the obvious thing to do is just ignore stuff.’ – Seth Godin.
Today’s eCommerce platforms offer virtually infinite number of products to choose from. While shoppers deal with the overwhelm of finding the right product from a sea of choices, retailers struggle to meet consumer needs and find uniquely personalized ways to serve all of them without creating an overwhelm.
This ebook serves as a comprehensive guide to understand the need for personalization and ways to implement personalization across the website. It also covers re-engagement techniques to bring back the shoppers to the platform.
Key Takeaways:
1. Understanding the need for personalization
2. Personalizing the website for each customer
3. Re-engaging customers through personalized targeting
