The pandemic posed varied challenges and led to dramatic changes in the retail and eCommerce industry. Retailers were forced to innovate to meet the ever-changing customer needs and behavior, as customers gravitated towards online shopping.
The holiday season is when brands see a tremendous surge in sales. To survive and succeed in this hyper-competitive market, creating wonderful shopping experiences has become the need of the hour for retail brands, be it in-store or eCommerce.
The pandemic was the major reason why consumers shopped online. With things slowly but surely getting back to normal, the expectation is that there will be a resurgence of in-store shopping. However, eCommerce will continue to retain its importance as well, with the growth set to continue.
To help you prepare better for the upcoming holiday season, we’ve come up with a guide to help you understand the retail and eCommerce market trends for this season. Discover the tactics and strategies that global business leaders would deploy to effectively engage with their customers. Here’s your secret recipe for success for the holiday season!
