Nudges for feature adoption

Nudges for Feature Adoption in 2020 – An Observational Study

Why do you need this ebook?
  • Features discovery and adoption have always been a challenge for digital brands. Is it not?
  • 2020 has seen digital-first and app major brands using nudges to drive their users to new features.
  • In this observational study, we watched 300 + nudges, across 2 countries and 9 industries.
  • Guess what? The output is a treasure, you do not want to miss out on this.

In this ebook, we walk you through:

  • Deeper insight into industry-wise nudge usage
  • A break down of Instructional and Educational Nudges
  • Nudges and the many use cases
  • Aesthetics aspects of the Nudges

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