Customers today have abundant choices. This makes understanding and engaging with customers with personalized campaigns more critical. To help businesses achieve this, Netcore has built a deep integration with Twilio Segment to offer a seamless integration that empowers marketers to deliver personalized and impactful campaigns.
The integration enables real-time data flow, actionable insights, and streamlined omnichannel campaign orchestration. This empowers marketers to centralize and act on customer data with more data points to deliver more personalized experiences.
Key benefits of this integration
The Twilio Segment integration helps sync data to run better campaigns. The key benefits are:
- Seamless real-time data sync: Enable instant data flow between Twilio Segment CDP and Netcore CEE, ensuring up-to-date customer profiles and insights.
- Enhanced campaign orchestration: Leverage unified data to design and execute highly personalized, omnichannel campaigns across email, SMS, push notifications, and more.
- Scalable and reliable integration: Built on AWS EventBridge, the integration offers a scalable, secure, and fault-tolerant solution for managing large volumes of customer data.
- Faster time-to-value: Simplify the integration process with minimal development effort, accelerating deployment and delivering measurable marketing impact more quickly.
Use cases
Coming to the use cases, we have:
- Real-time customer profile enrichment: Segment streams customer data via AWS EventBridge to Netcore CEE, enabling instant profile updates and triggering real-time campaigns.
- Behavior-driven automation: Behavioral events from Segment, such as product views or purchases, flow seamlessly into Netcore to power automated, personalized campaigns like product recommendations or targeted offers.
- Unified analytics: Continuous data sync via EventBridge ensures a single view of customer behaviors and trends, enabling smarter, data-driven campaign optimizations and faster decision-making.
How It Works
AWS EventBridge Partner Event Source enables seamless integration between AWS services and third-party SaaS applications, allowing events from partner applications to flow directly into the AWS environment. Here’s how it works:
1. Partner application integration: SaaS applications like Twilio Segment are registered EventBridge partners. They generate events like user interactions or system updates and publish them as a Partner Event Source in AWS EventBridge hosted in Netcore’s AWS account.
2. Event source registration: When you integrate your Segment CDP as a partner application, it creates a dedicated Partner Event Source for Netcore’s AWS account. Netcore’s admin must accept this event source in the EventBridge Console to activate it for your account.
3. Event bus association: Once accepted, the Partner Event Source is associated with a dedicated Event Bus in Netcore’s AWS EventBridge. This event bus is the channel where events from your Segment CDP will flow.
4. Scalable and serverless: EventBridge ensures highly scalable and serverless event processing, allowing you to manage large volumes of events efficiently without provisioning infrastructure.
Customer results
Netcore worked with Pomelo Fashion, a leading fashion brand from Southeast Asia to implement this integration.
- Real-time campaigns: Leveraged real-time data updates to trigger personalized campaigns instantly, boosting customer engagement.
- Omnichannel excellence: Delivered consistent messaging across email, SMS, and app notifications, improving customer satisfaction scores.
- Operational efficiency: Streamlined workflows and reduced manual effort in managing data flowing from Segment to Netcore, enabling the marketing team to focus on creative strategies.
All of this and more with Netcore led to results like 30% conversion rates for them. Pomelo Fashion’s success with Netcore was after they migrated from one of our competitors.
“Throughout the entire process, their team offered consistent guidance, making sure we stayed on course.” said Seeraj Ahmad, a leader from Pomelo Fashion, “Their steadfast support and expertise have facilitated a smooth transition, minimizing any potential disruptions.”
To know more about their success, refer to the success story.
Putting it all together
Twilio Segment is a Customer Data Platform (CDP) product designed to simplify data collection, transformation, and utilization for your digital properties. With Segment, you can effortlessly collect, transform, send, and archive first-party customer data. It streamlines the process of connecting new tools, saving time for data utilization.
Netcore leverages Amazon EventBridge for seamless data ingestion, enabling behavioral events and computed traits from Segment to flow seamlessly into Netcore for comprehensive analysis, insights, and personalized engagement strategies.
By leveraging this integration, you can unlock the full potential of your customer data, driving enhanced insights, personalized engagement strategies, and accelerated growth.To get started, contact your customer service representative. To know more about the integration, refer to our documentation.
