Personalizing Email Triggers with Netcore for Irresistible Marketing in 2023
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Rishi Malhotra
rishimalhotra
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Personalizing Email Triggers with Netcore for Irresistible Marketing in 2023

Published : May 12, 2023 | Updated : May 17, 2024

Introduction

Email marketing has completely transformed how businesses connect with their audience, and it’s not showing any signs of slowing down. But in today’s competitive world of ecommerce and digital marketing, it’s more important than ever to make sure your email campaigns stand out from the crowd. So, how can you make your messages truly shine? Let’s find out!

Using email as a channel for marketers across industries remains one of the most effective methods to reach their target audience. According to a study conducted by Netcore and Ascend2 – 35% of marketers surveyed said that their email marketing strategy and email as a channel are among the top three vital areas they focus on for business growth.

According to Experian, one of the world’s largest information service companies –  ‘Trigger’ Emails have an average Click-Through Rate (CTR) of 4.8% and a conversion rate of 29.9%. These figures are significantly higher compared to traditional broadcast emails. These statistics become more relevant when considering the online commerce industry. According to a study conducted by Search Engine Journal, batch-and-blast emails generate only about $0.04 in revenue per send for the average ecommerce retailer. Triggered emails, on the other hand, generate $0.95 in revenue per send. That is a 95% increase in revenue generated.

The difference in revenue - Batch and Blast Emails vs Triggered Emails

The difference in revenue – Batch, and Blast Emails vs Triggered Emails

While a large chunk of marketers have recognized email marketing as one of their top three vital areas for business growth, the question remains: why haven’t more marketers, particularly “not successful” ones, utilized the power of personalized, triggered emails to increase customer retention, CTRs, engagement, and conversion rates?

As the number of marketing messages filling up customers’ inboxes continues to grow, developing an effective strategy for trigger emails has become more crucial than ever before.

In this context, it is important to identify and understand the benefits of triggered emails and which best practices can help businesses to stand out in a crowded marketplace.

So where do we fit in? What do Netcore’s personalized email triggers do? They allow for the delivery of more targeted trigger emails and relevant content to subscribers, leading to more customers being engaged, higher click-through rates, and increased conversion rates. With intelligent and advanced tools like Netcore Cloud’s email and marketing automation suite, personalizing email triggers are more accessible than ever.

Retailers can use our advanced technologies powered by artificial intelligence and machine learning to offer personalized experiences. So what are you waiting for? Let’s delve into the process of personalizing email triggers.

Nike’s trigger email exampleNike's trigger email example

A triggered email containing a personalized offer from the world’s most recognizable sneaker manufacturer – Nike

Chapter 1: Understanding triggered emails and trigger email examples

We already have a rough idea about email triggers; we know they enhance CTRs and conversions. But what are they? What do they look like? What are their kinds? We will answer all these questions one by one in this section.

Let’s first define them -. Email triggers are automated emails sent to subscribers based on their behavior and actions, such as signing up for a newsletter, abandoning a cart, or purchasing.

They could also be around a particular shopper’s preferences or other specific criteria. Some trigger email examples include welcome trigger emails, abandoned shopping cart trigger emails, confirmation trigger emails, and re-engagement trigger emails.

What do they look like?

Sneaker giant Adidas sends the best-abandoned cart trigger email with a clear call-to-action to complete the purchase. Their trigger emails also sometimes offer free shipping and a discount code to incentivize subscribers to complete their purchases, along with catchy messaging to capture their shopper’s attention.

Adidas' abandoned cart emails

Adidas’ wonderful implementation of abandoned cart emails

Email triggers are crucial in email marketing because they allow businesses to deliver relevant and timely messages to their subscribers.

This results in increased engagement and customer retention. By sending these personalized notifications to existing customers via trigger emails, businesses can build stronger customer relationships and create a more positive brand image.

Netcore Cloud serves up a delicious buffet of email triggers. From the discovery stage to loyalty, there’s a dish for every occasion. So what are you waiting for? Let’s dive in!

1. Personalized welcomes

Want to make a great first impression with your potential customers? Send a trigger email when they sign up on your website, or create a follow-up email when they subscribe to your newsletter. Incorporate information they provided during the sign-up and create a trigger email to customize offers, discounts, and product recommendations to encourage first-time customer purchases.

Personalized welcome emails powered by Netcore

Use case – personalized welcome emails powered by Netcore

2. Abandoned search and browse reminders

Did you know?

Browse abandonment-triggered emails have an 80.9% higher open rate and 50.5% higher click-through rate than traditional emails, while 26% of all browsers that open these messages will click through and return to the site.

Do you need to convert potential customers who browse but don’t buy? Trigger email reminders for shoppers who leave your site without purchasing after searching or browsing for a specific product. Remind them of items via trigger emails containing items they searched for but they still need to add to their cart. Searches provide valuable context on their interests. Leverage it to supply better quality recommendations.

Abandoned search and browse reminders powered by Netcore

Use case – abandoned search and browse reminders powered by Netcore

3. Back-in-stock messages

Have you ever had a customer who was interested in a product, but it went out of stock before they could buy it? Well, don’t let that be the end of the story! Send a trigger email to shoppers who viewed, searched, or added a product to their cart that is now back in stock. These triggered emails are generally part of a “back in stock” email campaign and are a surefire way to drive quick value whenever your stock is replenished.

Back-in-stock triggered emails powered by Netcore

Use case – back-in-stock triggered emails powered by Netcore

4. New arrivals and bestseller trigger emails

To ensure your shoppers stay up-to-date on product launches and new collections within a specific category they have shown an affinity for (based on product views and add-to-cart activity), send a new arrivals trigger email to keep the new subscriber or customer hooked.

New arrivals trigger emails powered by Netcore

Use case – new arrivals trigger emails powered by Netcore

Moreover, send recommendations via a trigger email to – one that showcases the best-selling products in a particular category with which the shoppers show maximum likelihood to make a purchase. This way of using triggered emails is a quick and easy way to re-engage segments that have disengaged with the brand.

Bestseller trigger emails powered by Netcore

Use case – bestseller trigger emails powered by Netcore

5. Abandoned cart emails

Are your shoppers casually browsing products on your website, adding them to their carts and not transacting? It can be challenging to strike the right balance between reminding the shopper of the products in their cart and offering incentives or discounts to encourage them to complete their purchase. Send a trigger email to your shoppers containing the products they have added to their cart but have yet to purchase. Complement this with dynamic product recommendations that are in tandem with the abandoned product or better options based on the shopper’s behavior.

Abandoned cart trigger emails powered by Netcore

Use case – abandoned cart trigger emails powered by Netcore

Our buffet of trigger emails doesn’t end here. We have attached our comprehensive solutions guide consisting of all the trigger email examples, personalization tips, and use cases not only across email, but all channels, across the web, search, app, and more.  Download it for free now!

So there you have it; we have discussed what a trigger email is and looked at some interesting examples. Now it’s time for us to explore a few strategies to finetune these email triggers so that every time you send them, your shoppers can’t resist interacting with them.

Chapter 2: Three Tips to “Trigger Email” marketing success

A trigger email can be a powerful tool for interacting with your audience, but success requires more than hitting “send.” The days of relying on lackluster transactional emails are gone. Follow these five tips to maximize your impact and drive individual-triggered emails and a solid first-triggered email campaign that drives engagement and conversions.

Step 1: Segment first

Segmenting your email list is a great place to start before designing your trigger email. You can group subscribers based on location, buying habits, or interests, then tailor your trigger email to each group. For example, if you’re a clothing retailer, you can show different products according to their demographic data or past activities; it will not only give your shoppers relatability in their shopping experience but also guarantee engagement.

How do you segment your email audience according to the various kinds of data?

  • Based on activity:  To segment your email list based on shopper activity, start by analyzing their browsing and purchase history, such as the products they viewed, the items they added to their cart, and the orders they placed. Once you have segmented your list, bucket your audience into separate groups.
Creating a segment for add to carters

In the above example, we identified shoppers who have added a particular product to their cart. You can then send a cart abandonment trigger email to them and include a personalized offer or recommendation to encourage them to return to your site.

The following is an example of an abandoned cart email by a major global retailer, containing the item abandoned in the shopper’s cart coupled with a catchy message to grab their attention.

A cart typical abandonment email after segmentation
  • Based on demographics: Categorize shoppers based on age, gender, and location to personalize their shopping experience. Gather customer data from your online store and loyalty program, including age, gender, income, and purchase history. Use geofencing technology to track customer locations via their mobile devices. With this information, send targeted trigger email campaigns tailored to each group’s interests. For instance, send winter wear recommendations to  shoppers from New Zealand and summer clothing suggestions to Indian shoppers in April, via trigger emails.
Variations of recommendations with respect to geographies

Step 2: Personalize, Personalize, Personalize

Personalizing email triggers with hyper-personalized recommendations can significantly improve customer engagement and increase sales.

Let’s consider a use case of a beauty product retailer. They have a vast range of products catering to different skin types, skin tones, and age groups.

You can gather customer data through their website and in-store purchases, loyalty program, and online interactions to perform effective segmentation as discussed above. This data includes demographics, purchase history, browsing behavior, social media activity, and interests.

Using this information, you can create hyper-personalized recommendations for each group using trigger emails. For example, you can send anti-aging product recommendations to customers aged 40 and above, acne-prone skincare products to customers in their teens, and more.

Sephora's hyper-personalized email triggers

Sephora’s hyper-personalized email campaign triggers

You can also create personalized emails based on customer behavior, such as browsing history, cart abandonment, and product reviews. For instance, if a customer regularly purchases organic beauty products, delete send them a recommendation email for new organic skincare products.

Step 3: Optimize and adapt

Analyze the performance of your trigger email campaigns and iterate based on the results. This means testing the different subject line variations, content, and calls to action to see what resonates with your audience and what drives engagement. By continually refining and improving your trigger email strategy, you can ensure that you are delivering the right message to the right person at the right time and ultimately driving better results for your business.

Enhance email trigger performance with ML algorithms that predict and assign preferred send times with Send Time Optimization (STO) based on past engagement behavior. Drive better open rates with individualized timings for each user, executed across 24 hours.

STO powered by Netcore

Use AI models not only to score your subject line but also to generate smart alternatives with an attached detailed analysis, with a Subject Line Generation(SLG).

SLG powered by Netcore

We now have a good understanding of what email triggers are, how they work, and some best practices for implementing them. The next step is to explore where Netcore fits into this context, what our best features are, and how we can help marketers create the most effective email campaigns using our email triggers.

Chapter 3: Using Netcore for personalized triggers

Netcore Cloud can help businesses create, test, modify and deliver personalized email triggers with ease. To segment your email list based on shopper behavior, start by analyzing their actions and engagement with your brand, such as the products they’ve browsed, added to their cart, and abandoned. By segmenting your list based on these behaviors, you can create personalized email campaigns that target shoppers based on their level of engagement and likelihood to convert. Some of our key functionalities include:

Predictive Segmentation:  Access to Data and recent innovations have enabled us to understand Customer behavior and engage intelligently with them. As continuous innovations lead customers to expect more, more is needed to understand customer behavior. Rather, it is important to anticipate that behavior.

With Predictive Segments, you define the prediction scope and AI does the rest. Forecast future behavior around any activity, predict purchases that will take place, identify shoppers who would engage with cross-sell campaigns, and predict users who are likely to churn or purchase from a particular category.

Predictive Segments powered by Netcore

Looking to supercharge your email campaigns with advanced segmentation capabilities? Visit Netcore today.

Email journeys:

Netcore’s advanced customer journey mapping capabilities enable marketers to send a series of automated ‘trigger email’ campaigns designed to engage with subscribers at different stages of their customer journey. These can be based on specific triggers, such as signing up for a newsletter or an action such as adding an item to a cart.

Imagine you are an ecommerce brand, and users on your platform are scrolling through multiple products, adding some of them to the cart but have yet to purchase within a certain period. How do you convert these window-shoppers into buyers?

Email journeys powered by Netcore

Did you know?

With Preferred Channels à la Netcore. You can enhance your shoppers’ experience by providing channel options through ‘check if’ mapping while creating customer journeys. If email is the preferred channel, trigger it, but also simultaneously trigger an SMS to complement the email if left unopened.

Preffered channels powered by Netcore

Our platform lets you personalize your email triggers with advanced capabilities and much more. Simply adopt our platform to take advantage of these features. Visit Netcore today to explore new possibilities and elevate your own email trigger capabilities.

Chapter 4: Conclusion

The future of personalized email triggers is incredibly exciting. As machine learning and artificial intelligence continue to advance, it’s becoming easier to analyze vast amounts of data in real time and provide highly targeted, personalized content to users.

Netcore is already there. A few years ago, martech companies around the world were searching for potential avenues for personalization through the use of contextual information.

We, in this blog, have already covered how understanding the user’s location, browsing history, and device preferences can help businesses tailor their content to be even more relevant and valuable to each recipient. We have also showcased how our platform makes it easy to do exactly that.

Another trend in personalized email triggers is the use of predictive analytics. Netcore analyzes past user behavior and purchase history, and more, to enable businesses to forecast future preferences and interests and adjust the triggered email used to create targeted campaigns that are more likely to convert.

Furthermore, the industry will heat up with the rise of chatbots, virtual assistants, and the latest AI (chatgpt stats) integrated with other channels to provide a seamless customer experience.

For example, based on their behavior and preferences, a chatbot can prompt users to fill out a form or complete a purchase and then send personalized follow-up trigger emails, or a backup email as confirmation emails.

Overall, the future of personalized email triggers holds endless possibilities, and businesses that can take advantage of these technologies can provide even more value to their customers.Want more information and in-depth strategies around personalizing email triggers?  Don’t forget to check out our comprehensive solutions guide for marketers. It’s free and covers channels like web, app, on-site search, and more.

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Written By: Rishi Malhotra