5 Ways Email Marketing Can Boost SEO Results
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5 Ways Email Marketing Can Boost SEO Results

Published : July 1, 2020 | Updated : December 21, 2023

In the modern-day world, we have a plethora of exercises, and methods to get our Digital Marketing Strategies right.

Considering 51% of the people discover new websites through email, it’s worth looking into these stats and analyze by relating SEO for an increase in organic traffic and, ultimately, higher ROI. 

But we all know that Email and SEO are of peak importance in achieving success in the overall digital marketing strategy.

Therefore, we have to understand how to align these two marketing strategies and make them work smartly without any flaws.

SEO plays a critical role in any digital marketing strategy – as it is vital for increasing website traffic and visibility. But it’s just one area we are focusing on at the moment. This is where email marketing strategy comes into play, this too being another critical strategy.

It’s fascinating to know that email marketing strategy and SEO need to work in harmony to achieve online marketing success.

But when it comes to integrating email marketing strategy with SEO strategy, very few marketers do that.

Why? Because most of them don’t know how to connect these two together.

Well, If you want to integrate your SEO and email marketing strategy, here are 5 smart ways – 

1. Tailor your email marketing strategy

We all know how tough it is to encourage people to join our email list. But let’s face it – it’s even tougher to keep them on our list.

By surveying the audience after they sign up you can find out how often they want to receive emails and the type of content they’re interested to keep them engaged.

But how exactly does this tie in with your SEO strategy? Well, it stands to reason that those who come to your website from your super-targeted emails are likely to stay on the page longer and be more engaged.

After all, they have clearly been enticed by your email and tailored content.

This means sending relevant and personalized content to your subscribers. It’s important to keep them engaged and also increase the chances of them sharing and linking it.

Which in turn increases the chances that your content will be discovered. This increased interaction will help your pages to rank better in the search engines.

2. Take inspiration from high-performing emails to create content

Some marketers will use emails simply as a newsletter to send subscribers blog posts, discounts, or service/product updates.

Of course, this is all useful and relevant, but it also pays to send them exclusive content that shows you value their subscription and makes them feel special. Sending existing content from your website will only put off your audience, as they’re smart enough to identify generic emails.

Again, what has any of this got to do with your SEO efforts?

Another key part of email marketing is monitoring the performance of campaigns and noticing if any, in particular, do really well.

If you discover email content has done really well, repurpose it into a blog post, video, podcast, or article to share.

Search engines love strong content. So monitor your email campaigns to see what does especially well and use this to lead your content creation. This is a really useful way that your email marketing can influence your SEO strategy and help your business build a portfolio of strong and valuable content.

3. Create strong and engaging content to share

Firstly, if you want to drive visitors to your site and keep them there, you need to give them a reason to stick around.

You also want to build trust and keep them engaged so they keep coming back to your site. The best way to do this is by creating engaging content that adds value to their life.

You can also use this content to keep your email subscribers engaged and drive them back to your site. Some great agencies like Levity Digital can help you out by doing this.

You can do this by writing and sharing informative articles, ‘how to’ guides, reports, videos, or listicles that share information and expertise from your business.

Tips and Impact on SEO

There are some other important aspects of SEO that you need to include in your content. These are outlined below:

• Write catchy titles that make readers want to click through your emails and learn more

• Get the length right – while there is no set length for SEO, between 800-2,000 words is best

• Create unique and engaging content that users will want to read, share and save for later

• Answer questions and share some helpful advice.

• Include keywords throughout your copy, but remember it still needs to read well, don’t just chuck them in anywhere for the sake of it

• Don’t forget the metadata – be sure to label pictures and files you use with keywords too. Search engines take all this into consideration.

If you’ve already got a lot of content on your site or blog, it can also be beneficial to go back and update this with the SEO best practices we’ve outlined above. By reducing the bounce rate and keeping visitors on your pages for longer, both generally and from visitors who have clicked through from your email content, search engines will favor your site and this will help to boost your rankings.

4. Align your keywords across emails

Keywords play a vital role in the success of SEO. You want to target the words and phrases that people are searching for online.

By effortlessly integrating keywords into your copy and ensuring good readability of your content, it will rank better on search engine pages. You should also implement this practice in your email campaigns.

Use industry-specific and other important keywords or phrases to tie together the body of your email and the content you’re sharing within it.

And don’t forget to choose a clear layout for the best possible readability. When your subscriber receives the email in their inbox and then open this up, your keywords should be easily recognizable this will help your email readers quickly find if the content is relevant to them and make them more likely to click through. It’s also a good practice for boosting your rankings.

5. Ask for feedback

Feedback is a vital component of any business, and with email marketing, utilizing this feedback can significantly enhance your site’s ranking.

Have you ever made an online purchase or visited a store only to receive an email later asking you to share your experience? Such emails, integral to email marketing strategies, are a frequent occurrence for customers. These are businesses actively seeking insights into their performance and areas for improvement.

By sending out feedback emails as part of your email marketing efforts, you not only engage with your customers but also gather valuable information that can be used to improve your SEO ranking in multiple ways.


Email marketing fulfills two crucial roles for your business. It not only motivates potential leads to convert but also aids in boosting your website’s SEO rankings. At Netcore, with over 6500 clients, we specialize in crafting email marketing campaigns that yield tangible outcomes.

Schedule a demo to discover how we can amplify your marketing efforts for impactful results.

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Written By: Netcore Cloud
Netcore Cloud
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