Revolutionizing Email Marketing: The power of the Email Magic Cart
Written by
Jasmine Handa
Jasmine Handa

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Revolutionizing Email Marketing: The power of the Email Magic Cart

Published : January 25, 2024

There was a time when everyone was saying, “Email is dead”. We all bought into it for a while. But email made a spectacular comeback with interactive capabilities. Suddenly, our inboxes weren’t just receiving static messages; they offered website- or app-like experiences. It was a game-changer. Emails went from “Hello, I’m here.” to “Hey, let’s do something awesome together!”.

Interactive emails have become a boon for brands who want to give the best to their customers and stay ahead of the curve. They are not just about announcements or promotions; they are dynamic user experiences.

Netcore helps you bring the superpower of interactivity into your users’ inboxes. It’s like adding a sprinkle of magic to your emails. The best part? You don’t need to know coding or programming. Netcore makes the creation of interactive emails as easy as a few clicks! You can quickly become part of this email revolution and do it effortlessly. Make your brand stand out and leave an unforgettable impression on your audience.

eCommerce brands can reap the benefits of this capability by bringing their entire shop into their customers’ favorite messaging channel – their email inbox.

Are you intrigued? Let’s unravel the magic of turning your emails into a shopping experience!
Introducing the Email Magic Cart, a game-changing solution that redefines the shopping experience and exponentially increases the impact of your email marketing.

Empowering brands and shoppers

What if you can make your customers’ email inbox a one-stop shopping destination? With Email Magic Cart, this vision becomes a reality. Interactive emails, enable your users to add, remove, and modify items in their carts within the same email.

Email Magic Cart has been created especially for Shopify customers so they can provide their users with an interactive and convenient shopping experience.

Tailored for Shopify excellence

Shopify, a powerhouse in the eCommerce scape, has found a perfect ally in Email Magic Cart. If you are a Shopify user, you can integrate your APIs and start using the Email Magic Cart. With this feature, the days of navigating away from the email to manage the cart are gone. Users can make real-time updates within their email inboxes without getting redirected to the website or app and experience an instantly gratifying shopping journey.

Streamlining the checkout experience

The magic doesn’t stop at cart management. Upon making changes to their carts and clicking the checkout button within the email, users experience a seamless transition to the Shopify checkout page. It’s a smooth, seamless transition that makes buying quick and easy. This means less friction, fewer drop-offs, and highly efficient purchasing journeys.

The comprehensive solution

Email Magic Cart isn’t just a feature; it’s a comprehensive solution for your brand to elevate its eCommerce game. It bridges traditional and futuristic marketing strategies to drive unprecedented success.

As an evolution, Email Magic Cart is a dynamic approach that meets the modern consumer’s evolving needs and exceeds their expectations.

Email Magic cart

Email Magic Cart takes on these challenges head-first:

  • Elevate your brand presence: Email Magic Cart transforms the look and feel of your emails, giving them a fresh perspective. The result? A differentiated experience, supercharged engagement, and the best brand recall.
  • Your shop, their inbox: Turn every email into a personalized shopping destination. Drop-offs due to redirection are reduced, and users will have a shorter and faster path to purchase.
  • One seamless customer journey: No more hopping around different web pages. Email Magic Cart consolidates everything into one place. Your users won’t need to navigate sites and apps; they’ll have a one-stop shop in their inbox.
  • Encourage repeat purchases: With Email Magic Cart, you’re not just selling but creating a delightful shopping experience that makes customers return for more.
  • Craft personalized experiences: Generic messaging is out – Email Magic Cart empowers you to customize journeys that resonate with each user’s preferences and behavior. It’s not just an email; it’s an experience tailored just for them.
  • Reduce customer acquisition costs: Are you not able to justify your ROI? Email Magic Cart makes every interaction count and increases engagement and conversion: the result, reduced acquisition costs and increased ROI.
  • AMP email creation made easy: Creating a ‘cart abandonment’ use case email by yourself could be challenging. Netcore offers a drag-and-drop AMP editor that helps you create interactive emails in just a few clicks.

Top benefits

Benefits for Email Magic Cart

1. Skyrocket conversions

This isn’t just about boosting engagement; it’s a holistic solution that supercharges sales, ensuring every conversation turns into conversion.

2. Elevate customer lifetime value

Transform one-time buyers into loyal customers. With Email Magic Cart, you’re going beyond sales and building lasting relationships that increase their CLV.

3. Instant shopper action

Email Magic Cart encourages immediate response from your shoppers. It turns their interest into action in the blink of an eye, shortening the customer buying cycle.

4. Seamless transactions

Say goodbye to distractions! Email Magic Cart ensures a focused and captive transaction process, making every purchase quick and easy for your customer.

Some common use cases to implement

With Email Magic Cart, you can create interactive emails that can help increase your sales up to 85%. Here are some use cases that you can implement:

1. Abandoned cart recovery

Re-engage users who left items in their cart by showcasing the products within the email and encouraging them to complete the purchase.

2. Abandoned search follow-up

Remind users of their recent searches by displaying relevant products, increasing the likelihood of purchase.

3. Flash sales and limited offers

Drive urgency by displaying time-sensitive offers in the email, prompting immediate action from users.

4. Personalized recommendations

Tailor product suggestions based on user behavior and preferences to enhance the shopping experience.

How to measure the impact of an Email Magic Cart?

The key performance indicators (KPIs) to track the impact of Email Magic Cart:

  1. Define what conversion means for an email campaign and measure the rates.
  2. Analyze the revenue contribution after implementing Email Magic Cart.
  3. Monitor critical customer engagement metrics like click-through rates.
  4. Determine the value of the cart recoveries done through Email Magic Cart.
  5. Analyze cost-effectiveness in comparison to conventional email marketing/advertising.

What’s coming next?

To provide exceptional user experiences for our customers, we are ensuring easy implementation of email shops. Here’s what’s in the roadmap: Product search, Product recommendation, and Payment – all within the email in just a few clicks. Stay tuned as we launch all these elements in our AMP email editor to simplify interactive email creation!


Email Magic Cart reimagines the eCommerce journeys where your customers’ interactive email inboxes become personalized ’email shops’, delivering unmatched convenience and engagement. For those apprehensive about the skills and efforts needed to create such interactive emails, worry not! Netcore’s AMP email editor lets you drag and drop elements to craft unique interactive emails effortlessly.

Email Magic Cart isn’t just a solution; it’s your answer to interactivity in traditional emails, increased engagement, seamless customer journey, and enhanced repeat purchases. It is a unique feature that helps you achieve your KPIs effortlessly – a better ROI, increased CLV, and instant transactions. If you’re our customer, don’t forget to enable Product Collection before diving into the Email Magic Cart experience. For now, this fantastic feature is exclusively tailored for Shopify users.

To truly scale your marketing efforts, consider leveraging a robust ecommerce marketing platform. Book a demo today to discover how it can transform your business.

Ready to revolutionize your eCommerce journey? Want to know more about this exciting differentiator? Check the link to learn how to get started.

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Written By: Jasmine Handa
Jasmine Handa
Assistant Manager - Product Marketing