Want advanced and deep email insights into your campaign performance? Our brand new Insights feature improves how you view your email metrics and makes it ever-more user friendly to get detailed analytics of your campaigns.
This feature is currently exclusive to clients on enterprise plans. If you’d like to know more about the tools, connect with our support team to get assistance with the same.
What’s New in Insights?
- Detailed funnel performance data
- Email distribution analysis widgets drilled down by time and mailbox provider
- User engagement tracking and management made easier and visual
- Custom reports by combining multiple data points from across the dashboard
How does the Insights feature update improve your campaigns?
You work hard to get your message sent across to your customers. But without the right data, you’re left in a black box.
There’d be no way to know if your campaigns have reached the right users, if users engaged with your emails, and what you must do to improve your future campaigns.
Being in the email industry for a long time before we started Netcore Email, we know that every piece of data, analyzed and utilized well can impact email campaign performance.
And this update is yet another step to make granular data easy to view, and easily accessible to everyone.
Our goal with this update – Make tedious data analysis easy and fun.
Email Distribution Analysis Widget
The email distribution widget shows email requests, deliveries, opens and clicks broken down by the day. To view the breakdown by the hour of the day, click on a single day from the chart.
The email distribution widget also shows the splits based on mailbox providers.
One of the main pieces of information you get out of this module is the understanding of independent performance metrics.
For example – If you see maximum engagement by Gmail at a specific time of the day, the next campaign arranged to be delivered at that time may offer much better results.
Engagement Analysis Module
This is a powerful tool to understand your users on a much granular level. The engagement module solves these and many other questions:
- How often do your users engage with your emails?
- What percentage of your user base can be counted as loyal subscribers?
- How many of them are on the brink of unsubscribing from your lists?
- What’s the time that your users take to engage with your emails?
1. Engagement Recency-Frequency (ERF)
The ERF module automatically analyzes and categorizes your users within a 3×3 matrix based on the recency and frequency of their engagement.
This matrix saves you from manually going through hundreds of campaign metrics and understanding and categorizing what your overall list behavior is.
Additionally, it can prevent email churn by showing you signs of dropouts based on their engagement recency. With the data at hand, send out a win-back campaign to retain users on the verge of dropping out. If not, have a strong sunset policy in place to clean up your lists of unengaged users over a set period.
2. Time-to-Engagement Module
While most companies see the highest engagement within the first hour, some of your readers may enjoy saving your emails to read later.
This is what the Time to Engagement module clarifies for you in a perfectly visual manner. Take a look at the graphs below to get a better understanding of what you should expect:
As you see, the graphs above clearly represent the present state of your user engagement behavior. We took the utmost care to not only make the data visually appealing but also be actionable enough to be used and improved upon immediately.
Deliverability Module to View Postmaster Metrics
Did your emails inbox? To save you the time visiting Postmaster and analyzing the metrics on their platform, we bring them all on your dashboard.
On a single page, the deliverability module lets you view a time series chart of deliverability errors, domain reputation trends, authentication records, spam reports over time, and more.
But why stop at trends? The Inbox Placement Rate module offers a projected estimate of the number of emails sent that were delivered to the inbox. Have a look at the screenshot below to know exactly how:
Funnel Performance Analysis
For a lot of companies, emails are one of the top marketing channels to qualify users and send them further down the funnel.
The Funnel Module provides a detailed view of the below elements of your email performance:
- Sending Domain
- Recipient Domain
- Time frames
Build Custom Reports for Organizational Reporting
Most of the reporting is repetitive with a few parameters changed (for example, the dates). But setting up the filters every time just to set a different date is a redundant activity.
With custom reporting, the filters you set can be saved as reports for the next time you need to view them.
When you are in the reporting module, set up the filters that you need to view, and click the “Save | Schedule” button as shown in the screenshot below:
Once you hit the button, enter the name and add an optional description for the report in the popup that you receive.
The next time you wish to view the reports, visit Analytics->Custom Reports where all your saved reports are available for viewing. If you do not want to generate a report every time, you can schedule and send these reports directly to your email address. If you are an existing enterprise client, you can request for the advanced email analytics right over here-> Netcore Advanced Email Insights. And if you aren’t subscribed to our platform or are on an individual plan, click on the chat button on the bottom right of your screen to know more about these features and get started with it.