How to Send Bulk Emails Without Spamming? (A Complete Tutorial)
Written by
Ruby Goyal

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How to Send Bulk Emails Without Spamming? (A Complete Tutorial)

Published : January 10, 2020

Do you also think and comment down if you agree; that Bulk Emails mean spamming? If you think it’s a yes, then think again. Here in this article, we will put light on the fact that sending Bulk Emails doesn’t mean spamming and how can you send such emails.

So read on…

Bulk email is a crucial part of your overall marketing strategy. It can significantly help in expanding your market reach and boost the process of gaining potential customers. Despite all this, many sellers are cautious about sending bulk emails incorrectly and being flagged as spammers.

There are many factors to consider if you want to send  without spam (or be flagged as spammer anyway). The factors to which you need to pay attention can be divided into three categories:-

  1.  Technical optimizations– IP and domain reputation, SPF, and DKIM records.
  2.  Design and Content of your Emails– Words, links, attachments, and images.
  3.  Interaction of Recipients with your Email– Open rates, clicks, and spam reports.

Let us address each factor in detail and learn how to make sure your emails hit the inbox.

Technical Optimizations

IP and domain reputation is key to the successful delivery of mass email. This is a metric for each IP and domain name that the Internet service provider assigns to you to send emails. It is based on many factors, such as the number of emails you send, your email bounce and unsubscribe rates, etc.

For example, if you send to a large number of contact lists and most emails bounce hard, and many of the incoming messages result in unsubscribing or spam complaints. Your IP score and domain reputation will decrease, and your future emails are more likely to be registered in the spam (or blocked entirely).

The quality of your contact list is critical to the success of mass mail. Be sure to get your list from a trusted data provider and independently verify it before sending it to these contacts.
Another critical factor is the Sender Policy Framework (SPF) records.

An SPF record is part of a Domain Name Server (Domain Name Server) DNS zone file. A list of authorized host names or IP addresses from which an email message can originate.

When the mail server receives an email, it checks for many different sender signals. The two vital signs are the sending address and the response address. If the sending address and response address do not match, many spam filters and message security programs are enabled.

If you use dedicated email software to send bulk email, the response address you configured may not match the shipping address used by the software.

The correctly configured SPF record tells the receiving mail server to send emails on behalf of its address, so the spam filter ignores the difference between the sender and the reply address.
DKIM (Domain Key Recognition Mail) is a more complex topic. In short, it is a protocol designed to detect spoofed sender addresses (email spoofing). Adds the digital signature (link to the domain name) to the outgoing email.

A valid signature also ensures that certain parts of the email has not been modified since the signature. The recipient system can verify the DKIM signature with the existing email content, and the DKIM check will fail if the content is different from the material in the signature
A failed DKIM check is the main red flag of the spam filter.

It would help if you also had a functional opt-out option in your email. This is not only a requirement, but people can report your email as spam if your unsubscribe link is not easy to see.

Design and Content of your Email

The actual content and layout of your email play an essential role in determining whether or not you pass spam checks. Some triggers increase the likelihood that your email will end up in the spam folder, mainly when used in the subject line.

Text is also a trigger for the spam filter because it is too large or too small font size. Another potential trigger is a low text-image ratio. Spammers sometimes use images to communicate their messages because email clients cannot read the text of the photos: large images and very little text.

A typical spam strategy is to contain a large number of links and small text. Make sure you have a right scale linking to the text. Another tip: Do not link to known spammers.

A typical phishing technique is to hide unsafe URLs behind a legal link. For example, they might have a link to pin text with “,” which would actually result in a page that would download malware to your system.

To fix this, the email client will search through its email content for anchor text that is also linked, and if the text does not match the URL it points to, then the email may be marked as unsafe or spam.

If your email software can report which links were clicked and for how long, your URL can be replaced by tracking the redirect URL when you send an email. This allows the software to track harmless clicks, but it also means that URLs no longer match the anchor text where the red flags are triggered.

The simple solution is not to use URL as anchor text at all. For example, by using “visit my site” instead of “,” I would avoid this issue altogether.

Interaction of Recipients with your Email

The third category of important factors affecting your ability to deliver is how your recipients interact with your email.

If more people actively participate in your email by opening, reading, and clicking your email, your delivery capabilities will improve. If people don’t open your email, cancel your subscription, or, at worst, report it as spam, your delivery capacity will decrease.

You can’t control these factors directly, so it’s essential to write fantastic and engaging content. You need a compelling subject line and an excellent body copy (and a sprint landing page if you want to convert these clicks).

It’s a lot, isn’t it?

A Quick Recap

Here’s a quick list of some time-saving features that will make the spam filter happy with your email. You can refer to this quick checklist at any time you send an email campaign to make sure you don’t miss any of the points.

Use professional email marketing software

When you send bulk emails, use a professional email marketing software so that it uses its IPS and domain. This means that your sender reputation remains the same.

Contact list validation

When you upload a contact list, click to the mail, run each address through some strict filters and health checks to filter the wrong data and spam traps.

Sleek Design

Make sure your email is designed professionally. It doesn’t contain any offensive images or written content.

Real-time content and design checks

Check content and layouts in real-time, looking for words, phrases, design elements, or links that may adversely affect their delivery capabilities.

Wrapping Up

Knowing how to send bulk email without spamming is important for all marketers in the current digital landscape. As social media shifts towards being a paid advertising platform, the opportunities for cheap, easy marketing are dwindling.

The email has a lot of potential, but only if you know how to use it.

Sending out a generic email that offers no value to the recipients will no longer cut it. You should treat all of your email campaigns as a direct extension of both your business and your brand.

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