Top 11 Customer Engagement Solutions for B2C Brands in 2024

With over 14,000 martech tools available, selecting the best customer engagement solutions for your digital marketing campaigns can be overwhelming.

Imagine investing in a platform that fails to deliver, leaving you with disengaged customers and fragmented communication. The frustration of missing out on opportunities & seeing competitors outshine you in customer loyalty and advocacy can be disheartening.

We’ve carefully selected the top customer engagement solutions to alleviate this stress. Our guide serves as your essential tool, steering you through premier solutions designed to help you make the right decision.

What are customer engagement solutions?

If your reaction to “customer engagement solutions” is confusing, it’s not surprising. Customer engagement solutions are tools or platforms designed to help businesses interact with their customers by providing meaningful, personalized, and consistent experiences. 

These platforms help you connect with your audience through the channels they prefer, such as email, SMS, WhatsApp, app push notifications, web push notifications, and more.

The overarching objective is to foster stronger relationships, improve customer satisfaction, and drive customer loyalty and business growth.

Top 11 customer engagement solutions for marketing

If you’re convinced you need a customer engagement solution in your arsenal, we’ve picked the top 11 solutions out there that are designed to scale your marketing goals.

1. Netcore Cloud – All-in-one customer engagement solution

Netcore customer engagement solutions is an all-in-one platform transforming how B2C brands interact with customers. Leveraging advanced technology, including AI, it personalizes customer experiences, boosts engagement, and drives loyalty and business growth.

Netcore integrates various communication channels and data analytics to help you better understand and cater to your customers’ needs.

Key Features of Netcore Customer Engagement Solution:

• We provide a unified view of your customers. Get deep insights into your customer’s preferences through their behavior patterns to identify the best course to boost engagement. With AI-driven insights, you can predict future user behaviors, anticipate their needs, and tailor your offerings to match perfectly.

• Create dynamic customer journeys with real-time triggers and data. These journeys can automate campaigns across all communication channels like email, WhatsApp, SMS, push notifications and more. You also get detailed analytics on the performance of each campaign with recommended solutions to maximize conversions.

• You can’t miss out on our latest GenAI co-pilot. It understands past data and helps you create content, segments, journeys, and analyses with simple prompts. It also constantly evaluates metrics, content, and campaign performance to give you insights for crafting the best converting campaigns.

2. Iterable

Iterable’s customer engagement solution makes communication personal. They offer direct communication across all platforms, including emails, texts, and mobile pop-ups. It provides insights into customer preferences, ensuring every message feels tailor-made.

Key features of Iterable

• Send messages across multiple channels like email, SMS, and push notifications.

• Create targeted campaigns with segmentation and event triggers.

• Build campaigns easily using a drag-and-drop interface.

• Manage all your brand data in one centralized location.

• Use basic in-app messaging features like modals and a mobile inbox.

They’ve also rolled out Iterable AI, which helps you automatically create user segments, understand customer sentiment, and pick the best times to send messages.

3. Insider

Insider combines a wide range of personalization and automation features for websites and mobile apps, plus channels like email, SMS, push notifications, and WhatsApp.

Key features of Insider

• Automate campaigns and customer interactions across all touchpoints from one place with Architect—their cross-channel customer journey builder.

• Boost engagement, conversions, and revenue by automatically personalizing every customer touchpoint, including websites, mobile apps, email, SMS, WhatsApp, push notifications, and more.

• A complete, 360-degree view of all your customers’ interactions, behaviors, and preferences by consolidating your data into an Actionable Customer Data Platform (CDP).

4. ActiveCampaign

ActiveCampaign is an email marketing, automation, and CRM platform that helps brands create and automate email campaigns, and build landing pages. Plus, it offers tools for sales engagement, sales automation, and lead scoring.

This customer engagement solution is more than just sending out emails—you can set up automated workflows in Portuguese, French, Italian, German and Spanish. So you can now deliver localized targeted messages based on your customers’ actions.

Key features of ActiveCampaign

• Set up automated email marketing workflows to send personalized, targeted messages based on what your customers do, their preferences, and how they interact with you.

• Integrated CRM tools to manage your leads, automate sales processes, and keep all your customer interactions in one place.

• Segment features for audience using different criteria to send highly targeted campaigns to boost engagement and conversions.

5. Braze

Braze is a complete customer engagement solution that supports a variety of channels like email, SMS, WhatsApp, and push notifications. It also offers basic on-site and in-app personalization. 

Key features of Braze

• For automation, Braze features a tool called Canvas Flow, which makes it easy to build and automate cross-channel campaigns.

• Braze offers on-site and in-app personalization features so you can tailor experiences to each customer, making your interactions more relevant and engaging.

6. Klaviyo

Klaviyo’s customer engagement solution primarily caters to eCommerce marketers and is perfect for small businesses, midsize, and enterprise companies. It focuses on email and SMS, helping you grow your subscriber lists and create detailed segments based on behaviors, interests, LTV, and more.

Key features of Klaviyo

• It comes with plenty of email and SMS templates, plus pre-built automation for all sorts of use cases.

• They have an extremely intuitive drag-and-drop feature that supports the creation of nearly all their capabilities like dashboards, forms, workflows and more.

• They can also automate mobile push notifications and manage reviews for you.

7. Hubspot Marketing Hub

HubSpot Marketing Hub is a core part of the HubSpot CRM platform. It lets brands keep all their marketing tools and data in one spot, making it easier to personalize customer experiences. 

Key features of Hubspot

• Businesses can track customer interactions, automate their marketing campaigns, and analyze their performance to enhance engagement strategies.

• HubSpot’s workflow builder is super powerful. It comes packed with a wide range of categorized actions, covering everything from internal and external communication to ads management and APIs.

• The platform boasts excellent analytics for your campaigns. You can create custom reports, pull insights into dashboards, and even customize those dashboards just the way you want with a simple drag-and-drop.

8. Customer.io

Customer.io is a versatile customer engagement solution that really shines with its behavior-based email and messaging automation. It lets businesses craft targeted and personalized communication campaigns that respond to user behaviors, interactions, and specific triggers.

Key features of Customer.io

• The workflow builder lets you whip up webhooks, branch out customer journeys with multi-splits, and much more.

• You can A/B test up to eight variations at the same time to pinpoint exactly what’s hitting the mark and what’s missing.

• Customer.io features a flexible data model that makes it easy to ingest and update data without worrying about losing valuable information during integration.

9. OneSignal

OneSignal is all about keeping your customers engaged, whether it’s through push notifications, email, SMS, or in-app messages. This customer engagement solution is a go-to for businesses looking to send personalized content, try out different engagement strategies with A/B testing, and really get into the nitty-gritty of what their customers are up to.

Key features of OneSignal

• OneSignal’s journey builder makes it super easy to manage multichannel marketing campaigns all in one place.

• It offers an open API and cool tools for personalization and analytics to help you really connect with your customers.

• OneSignal comes with an easy-to-use in-app message builder and limited ready-to-go templates like modals, carousels, and surveys to make interacting with users a breeze.

10. Omnisend

Omnisend really stands out with its omnichannel functionality. It’s tough to find a more comprehensive customer engagement solution. You can add multiple channels to the same automation workflow—think email, SMS, push notifications, Facebook Messenger, and more. It’s all about making your marketing seamless and integrated.

Key features of Omnisend

• You can choose from a wide range of pre-built workflows covering the entire customer journey or get creative and build your own. The workflow builder is super intuitive—just drag and drop conditions and actions wherever you need them.

• Most of the features are accessible only if an ecommerce website is attached to the platform.

• Omnisend offers 24/7 email and live chat support, even on the free plan. Plus, there’s the Omnisend Academy, an awesome resource filled with demos and courses to help you get the most out of the app.

11. Brevo (formerly Sendinblue)

Brevo (formerly Sendinblue) is an all-in-one customer engagement solution tailored to help businesses manage their marketing and communication efforts. It’s packed with tools for email marketing, SMS campaigns, marketing automation, and more. Perfect for keeping all your outreach in one place.

Key features of Brevo

• Easily create and send personalized emails and SMS messages, and set up marketing automation workflows to streamline your efforts.

• The app’s workflow builder is packed with options, such as setting delays, creating A/B splits to divide contacts 50/50 into two groups, and adding actions like webhooks and CRM updates.

• You can also manage your contact lists and analyze your campaign performance with detailed reporting and analytics.

• The meeting scheduler is fantastic. The platform automatically creates a booking page with a unique URL. People could then use this link to schedule a time slot on your calendar.

Points to consider when choosing a customer engagement solution

When choosing a customer engagement platform, not all options will meet your needs. Pick the one that aligns with your business goals. Here are the top factors to consider and some top questions you should ask (non-exhaustive) while choosing a platform.

Personalization Engine

Look for customer engagement solutions with a strong personalization engine. It should allow you to tailor content based on individual customer behaviors and preferences, making every interaction feel unique and relevant.

• Can you personalize campaigns for websites, mobile apps, messaging, email, and ads? Show targeting, content creation, testing, and execution capabilities with UI screenshots.

• Can you personalize campaigns across multiple channels? Detail targeting, content, testing, and execution with UI screenshots.

• Can you use APIs for campaigns and customize website/app elements? Can your recommendation engine create personalized campaigns across all channels?

Omnichannel Communication

Choose a platform that supports omnichannel communication. This way, you can seamlessly engage with your customers across email, SMS, push notifications, and social media, ensuring a consistent experience no matter where they are.

• What communication channels are supported, and how does the platform handle omnichannel automation, AI integration, filters/triggers, transactional messages, and collaboration tools like versioning and approvals?

• Does the platform offer drag-and-drop editors, generative AI for message composition, journey templates, geo-fence triggers, and support for editing live journeys? How easy is it for non-technical users to create and manage journeys?

• What analytics and reporting features are available, including real-time metrics, A/B testing, channel-specific insights, error notifications, and optimization tools for timing and suppression management?

Advanced Segmentation

Advanced segmentation is key. Your platform should let you break down your audience into detailed segments based on various criteria, helping you target the right people with the right messages at the right time.

• Does the platform offer an easy-to-use UI for creating, analyzing, and comparing audience segments in real time without coding? Can it handle real-time behavioral changes and native data points?

• Can the platform quickly export data, including anonymous data, to other systems? Does it support using imported data for segmentation and combining online and offline data?

• Does the platform offer real-time suppression lists, predictive analytics, and AI for behavior prediction? Can segments be edited after creation, and can you label favorite segments for easy targeting?

Analytics

Good analytics are essential. You need robust reporting tools to track performance, understand customer behavior, and make data-driven decisions to improve your engagement strategies continually.

• Does the platform provide a unified view and support multiple IDs across devices? Can it import/sync data in real time?

• Can the platform collect zero-party and first-party data, manage cookie consent, and handle email opt-ins/outs? Does it support importing and processing various data objects?

• Does the platform offer real-time dashboards, detailed reports, funnel analytics, and journey analysis? Can it support A/B testing and provide actionable and predictive analytics?

Integration

Make sure the platform integrates well with your existing tools. Smooth integration is crucial for a unified workflow and efficient operations, whether it’s your CRM, ecommerce system, or other marketing tools.

• How long to implement the SDK and start campaigns? Any limitations or challenges? Key steps for websites and mobile apps?

• Can it track campaign performance in internal systems and connect with third-party systems, data warehouses, email testing tools, CPaaS players, and ESPs? List integrations.

• Are APIs fully documented and self-serve? Can you manage API keys from the UI and export data in real-time to other tools?

Pricing

Consider the pricing structure. It should fit within your budget while offering the features you need. Look for flexibility in pricing plans to ensure you’re getting the best value for your investment.

Scale your marketing with a customer engagement solution

Today, customer engagement isn’t just a nice-to-have—it’s a must-have for building strong connections with your audience.

With the right customer engagement solution and a focus on personalization, your brand can stand out in a sea of competitors and make a lasting impression on your customers.

Just keep in mind, the best customer engagement platform for you will depend on your unique goals, business size, and the type of customer interaction you’re aiming for.