Global Beauty Brand with 3000+ Stores Unlocks 13% More Revenue With Netcore

When you think of the beauty and skincare world, you envision indulgent textures, ritualistic self-care, and brands that exude ethical charm. Yet, behind the glossy exteriors, the digital landscape is a fierce battleground. Even brands revered for their loyalty and retail presence face a harsh reality: more website visits don’t always lead to more sales.

This is the story of how a global beauty retailer, with over 3,000 stores in more than 70 countries and sales exceeding $100 million, broke through that ceiling, not by revamping its brand, but by gaining a deep understanding of each customer and utilizing Netcore’s AI-driven personalization for rapid results.

The Experience Gap: More Traffic, Less Conversion

It’s a familiar story in the health and wellness space: strong organic traction paired with high-performing paid campaigns, driving a surge in homepage traffic.

Yet, beneath the surface:

• Bounce rates remained stubbornly high.
• Engagement plateaued.
• Conversions stalled.
• Product discovery felt generic—leaving users underwhelmed.

Imagine entering a skincare boutique where every visitor, whether a teenager or a loyal customer, sees the same shelves, the same hero products, and the same routine. That sameness stifles discovery and disappoints intent. The brand realized this “disconnect” was the genuine deterrent, a barrier not of visibility, but of relevance.

The Personalization Pivot

The transformation didn’t come from a flashy redesign or an overhauled UI. Instead, this beauty retailer focused on what truly matters: intelligent, data-driven experiences that convert. That’s why they partnered with Netcore, a platform renowned not for generic “you might like…” guesswork, but for delivering precise, predictive personalization at scale.

Here’s how Netcore turned casual clicks into high-intent journeys:

1. Personalized Home Page Recommendations: Netcore replaced static banners with personalized product suggestions on the homepage. These recommendations were designed to attract more organic visitors by showing them products they were most likely to click on, based on their past behavior and preferences. It helped bring the right products into view right from the start.

2. Intelligent Product Pages That Close the Sale: On the product display page (PDP), Netcore introduced tailored product suggestions so users didn’t need to go back to the listing page to explore more. The AI engine predicted what each shopper was most likely to buy—and surfaced only those items, keeping the journey smooth and focused on purchase.

3. Exit-Intent Popups To Give You One More Chance: Before users bounced, exit-intent popups appeared with personalized product suggestions—based on what they’d browsed, clicked on, or added to cart. These timely nudges helped re-engage visitors who were on the verge of leaving.

The Tech Behind It: At the core of it all Netcore’s real-time AI engine, powered by neural networks. It continuously learned from each interaction, collecting both positive and negative feedback to improve future recommendations. It didn’t just guess—it knew what would work, delivering 1:1 recommendations across every stage of the customer journey.

Measuring the Impact

The shift to AI-powered personalization wasn’t just a cosmetic change, it delivered tangible business results. By replacing the one-size-fits-all site experience with a more thoughtful, adaptive journey, Netcore helped drive meaningful gains across key ecommerce metrics.

• Homepage engagement rose by 13.4%, as users discovered more relevant products faster.
• Bounce rates dropped by 7.5%, thanks to a more tailored and intuitive experience.
• Overall, ecommerce revenue increased by 13.2%, without a significant redesign or resource-heavy overhaul.

The site didn’t just look smarter—it became smarter. It anticipated what shoppers were looking for, cut down the effort needed to browse, and turned more visits into purchases.

Why Real-Time Feedback Trumped Guesswork

Neural networks fueled continuous refinement. Here’s how the magic worked:

• Skipped recommendations? Noted and avoided for similar profiles.
• Clicks with no conversion? System recalibrated instantly.
• Mass learning: Every journey, purchases, skips, bounces, fed back into the AI, refreshing product rankings and upsell tactics constantly. The outcome was not just the appearance of personalization, but a site that adjusted itself, session by session, to the user’s intent.

Personalization wasn’t slapped on as a feature, it was thoughtfully woven into every stage of the customer journey:

• Homepage modules felt like tailored invitations, surfacing collections and categories each shopper was most likely to engage with.
• Product display pages (PDPs) showcased items that matched both individual intent and real-time shopping trends.
• Exit-intent popups didn’t just throw discounts; they smartly highlighted relevant, unexplored products to re-capture attention.

This wasn’t guesswork. It was a carefully coordinated strategy that moved beyond generic “you might like this” recommendations—creating an experience that felt intuitive, timely, and one step ahead of the customer.

Not an Outlier: Personalization Success Across Verticals

SoulTree
SoulTree collaborated with Netcore to send shoppable emails, enhancing user experience and post-purchase feedback. The emails also made responses quick and easy; collecting information on birthdays and anniversaries improved, leading to data enrichment. This increased interactions by 300%. Read more

OZ Hair and Beauty
Netcore helped this leader in the health and beauty space transition from manual audience selection to affinity-based segmentation. Customers were categorized based on their preferences, browsing behavior, and purchase history, enabling targeted campaigns. Email content was redesigned to align with insights derived from user affinity segmentation, ensuring relevance and resulting in a 3x increase in conversions. Read more 

Moreover, our global retail players are seeing a measurable impact with Netcore:

• A leading American intimate apparel brand saw a 10X sales jump through Shoppable flows. Learn More
• Myntra(Walmart), Asia’s top fashion e-tailer, achieved a 2.3X revenue lift from interactive emails.Learn More
• ALDO doubled campaign revenue using intelligent personalization.Learn More
• Tobi, a US fashion brand, achieved a 94X engagement spike through affinity-based segmentation.Learn More

Conclusion: Smarter Commerce, Real Results

In today’s ecommerce landscape—where ad costs soar and inboxes overflow—what happens after the click matters more than ever.

This beauty retailer stood out not through guesswork, but through intelligence.
They didn’t just talk about personalization—they embedded it into every customer touchpoint. And they didn’t rely on flashy gimmicks. They relied on results: a 13.2% lift in revenue. That’s the power of operationalized personalization backed by real-time intelligence.  It turns clicks into conversions, browsers into buyers, and journeys into revenue.

Ready to replicate this success? Whether it’s smarter ad creatives, more relevant product carousels, or landing pages that convert, Netcore can help you make it happen.

Book a personalized demo with Netcore and see how intelligent personalization can drive your successive big wins.