The health, beauty, and cosmetics industry in North America is valued at a staggering $120+ billion, driven by high disposable income and an increasing focus on personal grooming. The demand for beauty and personal care products continues to rise, fueled by evolving self-care trends, a growing prevalence of skin and hair concerns, and the need for inclusive solutions tailored to diverse hair and skin types.
One brand leading this movement is a renowned beauty and haircare company specializing in products designed for curly, coily, and tight-textured hair. With such a powerful mission, the brand sought to enhance its digital shopping experience to match the excellence of its products. Their solution? Shoppable Emails powered by Netcore, turning email engagement into instant conversions.
But Before You Start, We Have Assembled Benchmarks, Predictions, and Best Practices for the Modern Retailer in North America
The Power of Shoppable Emails
Email marketing has evolved beyond static ones and l promotional campaigns. Shoppable Emails allow brands to turn their emails into interactive shopping experiences that drive higher engagement and conversions.
What Can Shoppable Emails Do?
Shoppable emails transform passive inbox browsing into an active shopping experience. Customers can search for products across a brand’s catalog without ever leaving their email, making discovery effortless. With dynamic carousels, they can swipe through curated collections, just like they would on an ecommerce site. The best part? They can add items to their cart instantly—no extra clicks, no redirects. Need to tweak an order? Shoppable emails let users adjust sizes, and colors, or remove items on the spot. And when they’re ready to buy, they can check out seamlessly, all within the email, minimizing drop-offs and maximizing conversions. It’s fast, frictionless, and a serious revenue booster!
Check out this sneak peek of what Shoppable Emails look like in action –
Why This Matters
In 2025, 30% of North American ecommerce sales for most brands will come from email, making it one of the most critical revenue-driving channels. The less friction there is in the buying journey, the more likely shoppers are to convert.
The Challenge: Making Emails More Engaging
While this beauty brand had an engaged audience and sent frequent email campaigns, they faced a significant challenge—engagement and conversions. Their emails, though informative, were static, requiring shoppers to leave their inboxes, visit the website, and navigate multiple steps before completing a purchase.
With the beauty industry becoming increasingly competitive and email inboxes more crowded, traditional promotional emails were insufficient. The brand needed to make shopping within emails more seamless, interactive, and rewarding.
The Solution: Use Cases Built on Shoppable Emails
Rather than simply implementing AMP for Email as a technology, Netcore helped the brand create a highly immersive and engaging email shopping experience. The use cases were designed to maximize user engagement and minimize shopping friction.
1. Gamifying the Shopping Experience
To drive engagement, Netcore introduced an interactive Spin the Wheel game within the email. Shoppers could spin the wheel directly in their inbox to instantly unlock discounts, exclusive offers, or rewards—boosting engagement, excitement, and purchase intent.
2. Add-to-Cart and Instant Checkout Within Emails
With Shoppable Emails, the brand enabled shoppers to add products to their cart and proceed to checkout—all within the email. This frictionless experience led to significantly higher conversion rates compared to traditional email campaigns that required multiple redirections.
3. Real-Time Personalized Recommendations
To help shoppers find the right products, emails featured dynamic product recommendations tailored to their hair type and previous purchases. This reduced browsing time and encouraged faster decision-making, driving higher-order values.
The Results: A 1500% Surge in Revenue
By leveraging Netcore’s Shoppable Emails, the brand saw an unprecedented transformation in its email marketing performance:
- 1500% increase in revenue from email-driven campaigns
- Significantly higher engagement rates due to interactive, gamified elements
- Improved conversions by eliminating friction in the shopping journey
- Lower cart abandonment rates, as customers could complete their purchases within the email
This wasn’t just a marketing win—it was a complete transformation of how customers engaged with the brand via email.
Get the Best Set of Benchmarks, Predictions, and Best Practices for the Modern Retailer in North America
Other Brands Winning with Netcore’s Innovations
This leading beauty brand isn’t the only company experiencing success with Netcore’s email innovations. Here’s how other leading brands have leveraged these solutions:
AJIO Achieves 2.5X Increase in ROI with Netcore’s Shoppable Emails
By implementing shoppable emails and interactive product recommendations, AJIO saw a 2.5X jump in ROI. Shoppers made faster purchase decisions right from their inboxes. Read the full success story here. Learn more.
Netcore Uplifts Crocs’ Monthly Revenue Contribution by 15.5%
With an integrated strategy, Crocs increased its revenue by 15.5%, proving that shoppable emails enhance engagement and sales. Learn more.
Experian Achieves 93% Growth in Credit Report Downloads.
By focusing on personalized credit education through shoppable email campaigns, Experian saw a 93% increase in credit report downloads, demonstrating how email can drive real impact beyond ecommerce. Learn more .
That’s not it….
Netcore Cloud: Pioneering the Future of Email as a Transaction Hub
In The Forrester Wave™: Email Marketing Service Providers, Q3 2024, Netcore Cloud stands out as the only vendor that has redefined email’s role—transforming it from a traditional communication channel into a transaction hub. Learn more.
The Future of Email Marketing is Shoppable
The inbox is no longer just a place to read emails—it’s a fully functional shopping destination. With Shoppable Emails, brands can engage, convert, and retain customers more effectively than ever.
If you’re still sending static, traditional emails, you’re leaving serious revenue on the table.
Book a demo today and see the magic of Shoppable Emails in action!
