Marketers have more data than ever, but are still left wanting better campaign results.
Segments are too broad, recycled from the last campaign, or need more intelligence to reach the right audience. Knowing basic segmentation parameters isn’t enough anymore. Segmentation needs to evolve—from reactive guesswork to intelligent foresight.
That’s why we’re introducing Netcore Affinity and Propensity based segments. These next-gen features do more than group users—they understand them. Affinity reveals what customers love. Propensity predicts what they’ll do next. Together, they turn segmentation into a strategic growth engine—faster to build, sharper to target, and always learning. This brings a CDP-like intelligence to your MarTech stack.
Know what they love, predict what they’ll do
Netcore Affinity and Propensity based segments simplify segmentation with handy features to create segments faster, keep a more responsive list with cleanups, and bring data together. But it also does a lot more.
This brings AI-powered intelligence to audience building with affinity (what customers like) and propensity (what they’re likely to do). As a marketer, your segmentation experience is simplified, but you’re going further, catering to customer preferences closer than manual parameters have ever allowed.
With affinities, you run engagement campaigns, and with propensity, you run conversion campaigns.
Affinity segments: Find your most valuable customers
Traditional derived attributes only scratch the surface, leaving valuable segments undiscovered. Affinity segments reveal hidden patterns, enabling you to connect with audiences you never included in your campaigns.
Imagine running a weekly discount campaign for your premium Supima cotton t-shirts. With affinity segments, you can go beyond basic demographic behavior to target users based on their purchasing power. Target users with high total orders or average order values to get more conversions. More importantly, it is important to identify deep customer preferences that may be missed otherwise, whether they like a brand, category, price, or sensitivity to discounts.
For example, offer enticing discounts to price-conscious shoppers, who are more likely to convert with discounts. Meanwhile, showcase premium products and exclusive new arrivals to those prioritizing quality and exclusivity. This granular segmentation ensures that every customer receives messages tailored to their individual tastes, maximizing the impact of your campaigns.
From here, you can choose to focus on segments that respond positively to your communications to use your resources better and optimize ROI. But all this intelligence doesn’t just end inside the panel.
You can also discover new lookalike audiences of your top shoppers and discover new high-value shoppers.
Propensity segments: Predict conversions and churn
Now that you know what customers love, the next step is to predict what they’ll do next. This takes segmentation beyond engagement and into high-impact conversion targeting. That’s where Propensity Segments come in. Based on historical customer behavior, they predict which customers are likely to purchase, purchase from a category, or purchase with a discount. You can also identify which customers are likely to abandon the cart and take predictive actions to prevent that.
Want to know who’s likely to churn in the next 14 days? Or who’s most likely to repurchase within a week? Netcore’s Propensity Models give you precise, real-time segments based on 15 behavior patterns—so you can act fast and keep customers engaged.
Marketers can identify customers who are:
- Likely to Purchase
- Likely to Repurchase
- Likely to Churn
- Likely to Uninstall
- Likely to Unsubscribe
Each segment is classified as High, Medium, or Low propensity so that you can prioritize your outreach based on real conversion potential.
This unlocks more use cases targeted towards conversions like:
- Developing repurchase campaigns for customers with high repurchase likelihood
- Identifying at-risk app users with high uninstall propensity for re-engagement
- Sending targeted retention offers to customers with high churn propensity
- Building lookalike audiences based on users with high purchase propensity
And a lot more.
The more you use Netcore propensity segments, the smarter it gets. Campaign outcomes feed back into the models, automatically fine-tuning predictions and segment recommendations over time. Your targeting only gets better.
But successful campaigns aren’t just about intelligence—they’re also about execution. This means sending communications across different channels using these new segments.
A recap of benefits
With Netcore affinity and propensity segments, you stop segmenting by assumptions—and start segmenting with true intelligence. You’ll know who your customers are, what they care about, and what they’re likely to do next.
- Target customers based on actual brand/category preferences (Affinity)
- Predict who is most likely to purchase, churn, or repurchase (Propensity)
What makes Netcore’s affinity and propensity segments different?
Unlike traditional tools that rely on static traits or rigid rule-based segments, Netcore affinity and propensity segments combine predictive intelligence, behavioral insights, and easy segment creation—all in an interface any marketer can use.
This takes you from BAU campaigns to intelligent campaigns that deliver.
Real world results
Let’s look at what brands achieved with us.
You can read more about the TOBI and OZ hair success stories.
What’s next?
With Netcore, segmentation becomes a strategic weapon—letting you find the right audience, understand what they want, and act before your competitors do.
This is just the beginning as we expand our capabilities for marketers to create campaigns and convert better. It’s your competitive edge in a crowded, noisy marketing landscape—and our beginning to a larger vision.
The future is proactive. The future is Agentic. This is the first step.
