Apparently, When the prototypical aim of any business is maximizing sales, accelerating ROI, and strengthening customer relationships, finding the best Email Automation and marketing Tools and Software is essential. Fortunately, there are a number of such tools available and we feel elated to help you with the 9 Best Open Source Email Automation tools and software that are available in the market. And in this article, we will talk about them!
The search for high-quality marketing automation software is quite a daunting process! Digital transformation is not easy and therefore marketers need to have knowledge of the changing trends in the market and act accordingly to be result-oriented.
Email marketing is one such business tactic that is now becoming the fastest and easiest way to grow your business. It is cost-effective, shareable and delivers the marketing message quite faster in the pool of potential customers.
At the same time, to achieve the growth projections, businesses need to build a large email list and this is the time when the search for an effective email marketing software begins!
An open-source email automation tools and software can help you send, schedule, track, and analyze the emails and customer behavior. So practically, when all the email marketing efforts are put together, the need for automating software to save time and improve accuracy becomes highly essential.
So, let’s just get started with the list of 9 Best Open Source Email Automation Tools and Software but before that, do you understand what exactly marketing automation tools and software do?
What is Marketing Automation Tools and Software?
Marketing automation software is a software that makes the process of email marketing including defining, segmenting, scheduling, tracking, and analyzing the marketing campaigns. It substitutes slow manual processes with quickly automated processes that ensure business scalability and higher returns so that you can invest your precious time into other things for your business. Marketing Automation software streamlines sales and marketing organizations and are used as hosted or web-based solution.
9 Best Open Source Email Automation Tools and Software
Mautic is the first big shot marketing automation software. This one is the open-source email marketing tool that users can use to download everything from email marketing, contact management, and social media marketing for absolutely free. There is no contact or email limit with Mautic and It also lets you create a free hosted account.
The software is capable of tracking both known and anonymous leads effectively besides sending personalized emails to your leads. It is ideal for building lists from keywords, hashtags, social mentions etc.
You can create target lists and send outbound e-mails. Its other advanced features include easy integrating with existing third-party solutions, tracking clicks, email opening and sending follow-ups based on user decision.
Mailtrain is an open-source Email Marketing tool and essentially a Self-Hosted Newsletter App built with Node.js. But mind you, mailtrain is not just a Newsletter App. It provides various features like List Management, Template Editors, List Segmentation, RSS Campaigns and a lot more…
With Mailtrain you can send mails via a local SMTP or by integrating with a dedicated SMTP Provider. So comes the big question, when you can send emails via a Local SMTP, why should you even consider using an SMTP Provider?
Well just to answer that question – Pepipost provides you free integration with Mailtrain by which you can send upto 30,000 emails for free in a month.
Know more about Pepipost integration with Mailtrain.
3. Send Pulse
The next in the list of open-source email automation software is Send Pulse. It has over 130+ templates to choose from, or you can even create your own via drag-and-drop functionality.
It includes a “Resend” feature to resend unopened emails with different subject lines. The great part of this tool is that it has got prices for all its services. Under the free plan, you get access to Send Pulse’s highly regarded support team, including support via live chat.
They also offer web pushes, SMTP, Viber, and even API support. With SendPulse you get 5,000 emails per month for free for up to 2,500 subscribers. Pricing starts at $9.85 per month for unlimited emails and up to 2,500 subscribers.
This one is an open source, web-based software that is considered ideal for email marketing automation. Using this tool, the user can create and send service emails and even email newsletters. Besides this, the software is capable of organizing the user lead management. You do not have to face any limitation for the number of subscribers, mailing lists and emails to send.
This open software gets you real-time statistics and detailed bar charts for quick comprehension. OpenEMM also supports the execution and configuration of service monitors. Not only this, It features level-2 and level-3 network topologies and you get plenty of interfaces to connect with 3rd party systems.
Next we have, MailChimp’s email automation software which is particularly built for small and medium-sized businesses. It offers forever free plan that offers up to 12,000 email sends per month for up to 2,000 subscribers. Plus, you also get access to features such as A/B testing, contact profiles list segmentation etc.
In addition to this, MailChimp also integrates with e-commerce providers that include WooCommerce and Magento. You can also integrate Mailchimp with WordPress if your business is based on WordPress for content management system. Although it reports for emails, but unfortunately the details are not much robust.
To upgrade to the premier plan of Mailchimp it will costs $10 per month for unlimited email to sends to a maximum of 500 subscribers.
1and1Mail is an award-winning open source email marketing software that is meant for SMEs. It is an ideal tool for mass mailing and for sending personalized emails. 1and1Mail Free Edition lets you send up to 50 free emails. It features automatic IP Switcher to rotates your IP with proxy servers and avoid being blacklisted. This maximizes the sending quota of your emails.
With its Email Personalization the software lets you personalize the salutation, body and subject line of the emails and create endless contact lists. The software also provides in-depth insights, including open and click rate reports. Above all, it offers telephonic customer support and a guaranteed e-mail inquiry response within 24 hours.
It offers personal edition available with a one-time fee of $29.95, and a business edition at $79.95 that allows you to manage up to 100 concurrent tasks. The top edition which is the Ultimate Edition is priced at $119.95.
Next in the list the deserved the mention is Moosend. It is ideal for people that are newbie in the email marketing. With Moosend you get easy to use drag-and-drop editor, email marketing automation triggers, real-time analytics, and list segmentation features. Although it doesn’t offers you a CRM, but solely is made for email marketing.
It offers free tier that comes with feature-packed, but at max, you can send mail to 1,000 subscribers and won’t have a dedicated IP address. The next upgrade is priced at $10, and you get up to 2,000 subscribers. But anyway the free plan of Moosend is designed as such that it allows small to medium enterprises to get a taste of a high-quality email marketing and marketing automation platform making it a viable option.
8. Benchmark Email
If you want to experience incredible growth in your business, then the mail marketing service, you will definitely want to check out the Benchmark’s free email tool. This one is an email building tool with personalized features. The tool has got good ratings in terms of email deliverability and data import & export. The premium features are designed to cater to the enterprise-level business.
In the free version of Benchmark, you get the drag-and-drop editor, various templates, sign-up forms, build basic drip campaigns, and the list hygiene feature. The software is user-friendly and easy to use. However, you get no option for A/B testing or automation features on the free tool. Also, contacts cannot be added via list import in the free plan and are only available in subscriber forms.
Benchmark offers a free Starter Plan with up to 2,000 subscribers and 14,000 emails per month. The next upgrade plan starts at $13.99 for up to 600 subscribers and unlimited email sends per month.
Last but not least, Reach mail is an email automation software and tool which is free for use up to 5000 contacts. If the list reaches to 30,000 emails a month, then you need to pay a price of $10. This tool lets you create, schedule and send emails for your campaigns online free or at a very low subscription rate. It also offers flexible user and brand support.
The advanced functionalities of this software include DKIM and SKF, Google Analytics and File Manager. The advanced marketing features offer Sign up Forms, Social Media, Surveys, and Engagement Scanner. Another feature that makes this standout is that it has fully-fledged API and Zapier integration. And the features like list cleaning, imports, and segmentation are also supported.
So now you have in your hand some of the best open source email automation tools for your email marketing needs. If you are looking to get started with email marketing campaigns, then these softwares will come at your rescue.
Choose the Best one! Till then hustle harder, Grow Better!
Thank you for reading!