StarQuik increases customer feedback and interaction by 700% with Netcore AMP-powered email
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StarQuik increases customer feedback and interaction by 700% with Netcore AMP-powered email

StarQuik increases customer feedback and interaction by 700% with Netcore AMP-powered email

Key Results
700% up
Increase in response
700% up
Increase in engagement

Company:  

StarQuik, a TATA enterprise, is a one-stop destination that aims to make grocery shopping fun, easy, and convenient for customers. They offer a range of over 10,000 items across grocery, fruits, vegetables, meat, chicken, fish, and organic products. StarQuick also sells personal care products and household essentials.

Industry: eCommerce

Location: India

Category: Email

Solution used: AMP Emails

Challenges:

StarQuik needed to promote multiple offers through emails in an interactive way. They also wanted to collect valuable customer feedback for product experience and satisfaction.  

The primary challenges were:

  • Minimize drop-offs from CTAs
  • Increase user engagement
  • Increase feedback submission

 

Solutions:

Netcore helped StarQuik create interactive and frictionless AMP-powered email campaigns with the following:

  • Feedback survey campaign

Customers could record their feedback from their email; there were no CTAs to redirect to a survey webpage. AMP email also ensured zero drop-offs and funneled leakages that occur due to hops from emails to webpages.

  • Spin the wheel gamification 

Customers loved engaging with the simple and yet exciting game within Netcore’s AMP email. They also won several exciting offers in real time and it developed a strong affinity for the brand.

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