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Chumbak

Chumbak achieves 18% increase in CTR using Netcore Cloud's Customer Engagement and Personalization suite

Key Results:
15%
Contribution to revenue
13%
Contribution to total purchases
18%
contribution to the total products added to cart
18%
increase in click-through rates on PLP

Company: Chumbak makes chic home decor and fashion accessories. They started in Bangalore and now run 50+ stores across India.

https://www.chumbak.com/

Industry: Ecommerce

Location: India

Category: Personalized product recommendations, Customer Engagement, AI Engine- Raman

Solution Used: Netcore Personalization, Customer Engagement

Challenges:

  • Product discovery: Availability of a wide range of products in their catalog
    made product discovery a challenge. 
  • Low customer engagement on the website: Low engagement on the website led to customers dropping off without purchasing products.
  • Lack of personalization: Unavailability of an AI-powered product recommendation engine made it difficult to curate personalized experiences for each user.
  • Losing customer interest: To avoid having ‘one size fits all’ concept – the challenge was to curate a personalized experience by showing the right customer the right choices of products.

Netcore Cloud’s Strategy:

Netcore Cloud’s AI-led Customer Engagement and Personalization solution helped Chumbak by: 

  • Deploying our AI engine, Raman and Neural Networks: To understand customers in real-time and show them personalized product recommendations based on what is most likely to be bought.
  • Designing and deploying personalized widgets: AI-led product recommendation widgets deployed across the customer journey in pages like:
    • Home Page
    • Product Listing Page
    • Product Display Page

Deploying exit intent popups to improve customer engagement: To ensure customers on the verge of exiting the website also remain engaged, personalized recommendations were sent in the form of exit-intent popups.

 

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