How Freo Expanded its Top of Funnel by 35% Leveraging Email Reactivation Strategy

How Freo Expanded its Top of Funnel by 35% Leveraging Email Reactivation Strategy

Results Achieved
35% up
increase in new active engagers
25% up
increase in engagement with activated base on regular communication

About Freo

Freo is a leading consumer finance app that lets you pay, save, borrow, and insure — securely and seamlessly across 1,200+ cities.

Company: Freo

Industry: Fintech

Location: India

Category: Email

Solutions Used: Netcore Cloud’s Customer Engagement Platform

Business Objectives

  1. Increasing volume of email engagers for the brand through Better Inboxability
  2. Establishing Brand Trust through Right Product Suggestion leveraging Personalized Content
  3. Revamp of content strategy focused for Customer Re-activation

Solutions

To achieve the business objectives, Netcore helped with the following solutions.

  • Content & Design Optimization for Better Engagement
  • 60:40 Image to Text Ratio
  • refined Campaign Strategy based on target audience for Better Engagement
  • Catchy Subject Line and Gripping Content
  • Targeted at Best Approach Time of the Day leveraging our Analytics solution
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