Antara Senior Care Achieves 22X ROI through Strategic Multichannel Personalization with Netcore Cloud

Antara Senior Care Achieves 22X ROI through Strategic Multichannel Personalization with Netcore Cloud

Results Achieved
22X
ROI Achieved
1.5X
Higher Open & Click Rate
for Email campaigns
12.5X
Higher Click Rate with Interactive
WhatsApp campaigns
antara

About Antara Senior Care:

Conceptualized in 2010 with the vision to be the most admired brand for seniors and their families. Inspired by its parent group, Max Group, and its ethos of ‘sevabhav’, credibility, and excellence. Max Group is known for nurturing “businesses of life” like Max Life Insurance and Max Healthcare. Antara’s lineage in healthcare, insurance, hospitality, and real estate encouraged them to broaden their vision to become a platform offering a host of lifecare, lifestyle, and hospitality services tailored to improve the quality of life for seniors.

Company: Antara Senior Care

Industry: Hospitality

Location: India

Category: Customer Engagement

Solutions Used: Netcore Cloud’s Customer Engagement Platform

Growth Objective

  1. Increase Revenue through Optimized Conversion Strategies
  2. Enhance Operational Efficiency in Campaign Management
  3. Boost Customer Engagement Across Communication Channels

Netcore’s Strategy

  • Dynamic Audience Segmentation: Netcore segmented customers based on behavior and preferences.
  • Behavior-Driven Automation:Automated messages were triggered based on user activities like browsing or abandoning a purchase.
  • Multichannel Journey Orchestration:Comprehensive, automated workflows were created across multiple channels like WhatsApp and email.
  • Data-Informed Personalization:Visitor engagement and customer activity were analyzed to understand user behavior and preferences. This allowed for personalized content like image and name personalization in campaigns across channels
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