Webinar on Introducing Email 2.0: Making Email Cool Again

April 21, 2022 | 2:00 PM ET / 11:00 AM PT / 11:30 PM IST

About this Webinar

Email 2.0 promises to help brands and marketers solve their attention recession problems by engineering a habit revolution. With various innovations under its umbrella, Email 2.0 is set to help marketers nudge customers for specific behavior with atomic rewards, interactive emails, micro content, gamification, and much more.

In this session, you will learn:

Why email is more important now than ever and how it can prove to be a superior asset for your brand
How Atomic rewards, Ems, and AMP can collectively make emails more interactive, engaging, and rewarding for customers
How progency can propel an ecosystem shift to an end-to-end service team delivering creative, strategy, analytics, and performance
How to measure impact beyond opens and clicks with Hooked score- a novel metric to evaluate engagement intensity

We will also be showcasing how several brands have already benefited from these innovations and driven higher CTR, increased open rates, greater registrations, and other benefits.

Why attend?

Join us to dig deeper into Email 2.0 innovations that have the power to transform your program and delight your customers.

Key takeaways

Understand how the elements of Email 2.0 can revolutionize your email program and gain key data points to help take your program to the next level

Explore the uncharted territories of Atomic rewards, Ems, Mu stores, Hooked Score, Progency,

Presenter

Shar VanBoskirk

Shar VanBoskirk

VP, Principal Analyst, Forrester Research

Shar helps CMOs lead customer-obsessed strategies at their firms while also transforming their marketing functions to deliver brand experiences that are relevant to empowered customers. Her specific research focuses on marketing strategy, budgets, staffing, organization, and creating an operating model for customer obsession.

Rajesh_Jain-200

Rajesh Jain

Founder and Group MD, Netcore Cloud

Rajesh is an internationally recognized thought leader in the digital marketing space. He pioneered Asia's dotcom revolution by creating India's first Internet portal in the late 90s which was later acquired by Satyam Infoway for $115M in one of Asia’s largest internet deals. He then started Netcore, which is now one of the most prominent MarTech companies in Asia & the emerging markets, and is rapidly expanding in US & Europe.

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