About Company:
Unocoin is India’s Best Bitcoin & Crypto Exchange. The company started way back in 2013, and they make it simple for users in India to engage in Bitcoin transactions with confidence. Unocoin serves more than 2.3 million customers today.
Website: https://unocoin.com/in/
Industry: Bitcoin Trading
Region: India
Category: Product Experience
Solutions used: Netcore’s no-code Product Experience platform
Challenges:
In order to improve user engagement and adoption of their app, the Unocoin team set out to address two main challenges:
Netcore Cloud’s Strategy:
We took into account Unocoin’s concerns and suggested the use of Netcore’s innovative no-code nudges to guide app users towards desired actions. By leveraging the cutting-edge capabilities of Netcore Cloud, Unocoin implemented a nudge on the registration page of their app, which highlighted the ‘Sign up’ button, resulting in increased user registrations and access to Unocoin’s extensive range of features.
Netcore’s ability to provide insights into user behavior at various stages of the user journey was invaluable in identifying areas for improvement. As a result, Unocoin implemented a second nudge to remind users to include their Bank reference numbers during transactions if they had missed it earlier, thus enhancing the overall user experience.
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