Driving 5.4X Engagement and 80% Lead Generation: How TVS Credit Transformed Customer Experience with Netcore Cloud

Challenges: 

TVS Credit sought a marketing partner to support them across multiple touchpoints, focusing on innovative marketing initiatives, improving app performance, driving user adoption, and boosting lead generation.

Primary Objectives 

• Enhancing app user engagement.
• Improving cross-sell opportunities and lead nurturing efforts.
• Optimizing costs while maximizing outcomes.
• Increasing adoption for new business units.

Solutions:

Netcore Cloud and TVS Credit collaborated closely to develop a comprehensive, three-pronged action plan that drove Engagement and optimized Lead Generation through AI and Targeted Campaigns.

Here’s how it happened:

1. Increasing Campaign Effectiveness through AI-Driven Channel Optimization

To streamline customer communication, TVS Credit turned to Netcore Cloud’s AI engine, Raman. By leveraging AI-powered channel prediction, they could precisely target customers with personalized communication that resonated across multiple touchpoints.

This data-driven approach not only improved engagement by orchestrating seamless multi-channel journeys but also ensured TVS Credit maximized efficiency, directing resources to the most effective channels.

2. Elevating User Engagement Through Strategic Push Notifications

TVS Credit aimed to increase user engagement, especially during key festive periods. By utilizing Netcore Cloud’s advanced push notification features, they were able to deliver highly targeted and visually compelling offers for Personal and Consumer Durable Loans around festivals like Pongal and Republic Day.

3. Driving Feature Adoption through Contextual In-App Nudges

After successfully engaging users through personalized communication and advanced push notifications, TVS Credit aimed to take the next step: guiding users who had clicked on notifications and landed in the app to adopt key features. To achieve this, they utilized Netcore Cloud’s Product Experience Platform to introduce contextual in-app nudges, such as tooltips, spotlights, and banners, which provided real-time guidance at critical moments in the user journey.

For more details, download the case study.