Sterling Bank Improves email click-rate by over 60% for Sterling Bank Ltd. with Netcore Cloud Solutions

Sterling Bank Improves email click-rate by over 60% for Sterling Bank Ltd. with Netcore Cloud Solutions

Key Results
100%
Increase in products promoted/cross-sold without SPAM reports or high unsubscription rates
Over 50%
Increase in open and click rates
20%
App users without emails reached via in-app and push notifications with a new panel and primary key

Company: Sterling Bank

Customer Website

Industry: Banking & Finance

Location: Nigeria

Category: Customer Engagement

Solution Used: Full-stack customer engagement suite

Objectives:

  1. Optimize segmentation for more cross-sales opportunities.
  2. Increase engagement rates.
  3. Increase app retention rate.
  4. Close engagement gap with app users without email addresses.
  5. Proactively manage customer experience.

 

Netcore Cloud’s Strategy:

  1. Robust and efficient segmentation.
  2. Subject line and send time optimization.
  3. Accurate event tracking and trigger messaging.
  4. Flexible recipient identification to maximize engagement.
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