Reliance General Insurance achieve a 4X conversion rate uplift from repeat website visitors

Key results

4x

Increase in conversion rates from repeat visitors

204%

Increase in Average Session Duration

1500+

Transactions from repeat visitors

57%

Decrease in bounce rates

Company: Reliance General Insurance is one of the leading insurance companies in India.

Website: https://www.reliancegeneral.co.in/

Industry: Insurance

Location: India

Category: Personalized product recommendations

Solution Used: Netcore personalization

Challenges

Lack of personalized content for repeat visitors on the website led to users exiting the website. This resulted in low conversion rates
High bounce rate on the website since visitors had to go through the entire process of filing up the lead form again from the point they last dropped-off
Lack of a Website personalization solution that allowed users to continue the transaction from the same stage where they last dropped-off

Netcore Strategy

Netcore’s Content Personalization Suite Helped Reliance General Insurance by:

Deliver a convenient user experience: Ensure that the repeat visitor wouldn’t have to fill the entire form again. The visitor can instead come back and continue from the stage where he dropped-off
Personalize website banners: Offer a personalized experience to each returning visitor by showing a banner with details like name, car model number and premium amount based on what the user entered
Tailor-make buying journeys: Completely personalize the website journey for each returning visitor based on their requirements and nudge them closer towards purchase

"Netcore’s Content Personalization helped us engage better with repeat website visitors as we were able to showcase personalized banners that offered them great personalized user experiences. With Netcore’s Personalization, we were able to achieve a 4X Conversion Rate uplift from repeat website visitors."

Ahmar Baig

Ahmar Baig, Segment Head

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