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Pocket52 achieves a 38% boost in product adoption using Netcore’s no-code product experience platform

Pocket52 achieves a 38% boost in product adoption using Netcore's no-code product experience platform

Key Results
38%
Increase in user conversion by nudging users to play the practice game
14%
Increase is user conversion by improving Vault's visibility

Company name: Pocket52

About Company: Pocket52 is an action-packed one-stop platform for all things poker. It is one of India’s top poker networks trusted by over 1 million players with a highly responsive 24×7 customer support team.

Industry: e-sports/online poker

Location: India

Category: Product Experience

The solution used: Netcore’s no-code product experience platform

Challenges:

  • Pocket52 faced low post-registration activation due to users not finding the app’s “Practice Game” feature. Without this feature, it was difficult for users to grasp the game, which ultimately caused churn among newly enrolled users.
  • One of the most important business challenges was converting new users into players in paid tournaments.

 

Netcore Cloud’s Strategy:

  • Pocket52 implemented no-code tooltip nudges to encourage customers to play practice games, where they develop a feel for real money games.
  • No-code nudge journeys to chaperone users in increasing their awareness about Vault and the benefits of leveling up by displaying a tooltip to them.
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