Paxel achieves a remarkable 50% increase in user conversion with our nudging technology

Paxel achieves a remarkable 50% increase in user conversion with our nudging technology

Key Results
50%
Increase in users' booking shipment orders
28%
Uptick in new users' booking shipments
8%
Uplift in feature adoption
9%
Uplift in users who have completed bookings after viewing the page

About Company: 

Paxel is a technology-driven delivery company dedicated to overcoming last-mile obstacles in Indonesia and neighboring areas. Its range of services includes an on-demand mobile application and a network of offline lockers (PaxelBox). Through various services, Paxel has helped millions of MSMEs grow their business by successfully sending millions of packages to customers every year.

Website: https://paxel.co/

Industry: Last-mile delivery

Region: Indonesia

Category: Product Experience

Solutions used: Netcore’s no-code product experience platform

Challenges:

The team identified several obstacles, such as:

  • Low conversion rates
  • Users failing to complete payment due to a lack of promo adoption
  • The need to simplify the app experience
  • The importance of highlighting key features

 

Netcore Cloud’s Strategy:

Netcore Cloud suggested a nudge implementation strategy across several stages of the user journey. In addition to nudging users to adopt new features, engage with the app, and convert during high-intent moments, Netcore suggested that Paxel should capture user feedback using NPS survey templates. This feedback would give Paxel a better understanding its users’ needs, and motivations while on the app.

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