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Pagarkhata

Pagarkhata achieves a 3.5X increase in user activation using Netcore’s No-code Product Experience platform

Key Results
3.3X
increase in the number of users adding staff details using variant 1
3.5X
increase in the number of users adding staff details using variant 2

Company: Launched by Khatabook, Pagarkhata is an employee management app that helps MSMEs manage all workforce-related tasks on one platform. 

https://pagarkhata.app/

Industry: Workforce management tool

Location: India

Category: Product Experience 

Solution used: Netcore No-code Product Experience

Challenges 

  • Low product adoption owing to the absence of contextual guidance offered to users during the onboarding journey. This resulted in lesser users completing critical actions like – adding staff details 

Netcore Cloud’s Strategy: 

Netcore’s No-code Product Experience platform helped Pagarkhata by: 

  • Running rapid multivariate A/B tests to optimize the onboarding journey. Variant 1 (rolled out to 15% of the users) that included a series of tool-tip nudges was deployed to the users who opted for a walkthrough. Variant 2 was rolled out to 15% of the users, starting with a spotlight nudge followed by a series of tool-tip nudges guiding users at every step. No-code walkthroughs helped users quickly complete key activities on the app.

 

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