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Nando’s Malaysia Boosts Sales Growth by 19% with Personalized Marketing

Nando's Malaysia Boosts Sales Growth by 19% with Personalized Marketing

Key Results
19%
Sales growth
1.1%
Rise in visit frequency
12%
Better recency

Company: Nando’s

Customer Website

Industry: Fast casual restaurant chain

Location: Mayalsia

Category: Customer Engagement & Experience

Solutions Used: Full-stack Customer Engagement & Experience Suite

Objectives:

  1. Increase Member Sales & Frequency: Boost sales from existing members by encouraging more frequent visits.
  2. Grow Active Member Base: Increase the recency and engagement of visits from active members.
  3. Enhance Engagement Strategy: Improve customer engagement through automation and advanced segmentation.

 

Netcore Cloud’s Strategy:

  1. Advanced Customer Segmentation: Identify and target customer segments precisely, using detailed data for personalized communication.
  2. Effective Automation: Implement automated customer journeys tailored to each stage, from sign-up to repeat orders, to drive ongoing engagement.
  3. Channel Activation: Engage customers across email, SMS, app push, and in-app nudges to reach them at the right time on preferred channels.
  4. Localized Engagement: Use geofence triggers to send location-specific messages, increasing foot traffic to physical locations.
  5. Enhanced Analytics and Reporting: Provide real-time insights through an analytics dashboard and in-house attribution model for data-driven decisions and campaign optimization.
  6. Seamless User Experience: Use contextual nudges within the app to guide customers smoothly without interrupting their journey, creating a frictionless and engaging experience.
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