Company: McDonald’s Malaysia
Website: https://www.mcdonalds.com.my/
Industry: Quick-Service Restaurant (QSR)
Location: Malaysia
Category: Customer engagement, Email Marketing, AI
Solutions Used: Send Time Optimization
McDonald’s Malaysia has partnered with Netcore Cloud to meet its vision of delivering a high-performing customer engagement and lifecycle management programme. One of the key goals was to deliver superior engagement rates from their email marketing campaigns. For McDonald’s specifically, the company generated industry-standard open rates via its promotions, newsletters, and famous delicious menu. However, with the open rate continuously averaging industry standards, McDonald’s wanted to adopt a new strategy to maximize performance.
Here’s how Netcore helped
To help McDonald’s achieve their desired results, Netcore Cloud enabled its powerful AI-powered email marketing feature called: Send Time Optimisation [STO].
Netcore STO –
✅ Predicts and communicates at the time at which an email recipient engages the most
✅ Optimises the best time of engagement when the preferred time changes over a period of time.
✅ Automatically captures the preferred time of new or recently activated email subscribers and adds it to the predictive best time of engagement segment.
STO was implemented across weekly email engagement programs for the entire 2024 calendar year.
